What is the Place for Sustainability in Tourism Transformation?

The second half of day two at X. Festival 2022 highlights the transformation in tourism leading us towards a sustainable future. We will be learning from inspiring stories and changes taking place in the industry.


This session will explore how the role of DMOs is evolving into driving sustainability, the key transformation and inspiring innovations leading sustainability in the tourism industry and the challenges faced by stakeholders in achieving sustainability goals. 


Adapting to New Tourism Ecosystems 

Social enterprises are a new addition to the tourism ecosystem that is radically transforming the traditional tourism organisational structures.

4VI, former Tourism Vancouver Island, is a great example of how a 60-year-old Canadian organisation is leading the change by focusing more on social and sustainable growth with innovation and partnerships with local businesses. We will hear from Anthony Everett, President & CEO at 4VI.


Sustainable cities of the future 

To make the future more sustainable and inclusive, it is essential to break the conventional way of building destinations and reimagine the next generation of travel destinations.

NEOM in Saudi Arabia is a great example of tourism destinations evolving as digital and sustainable destinations, focusing on more immersive and seamless travel experiences. 


We will explore the vision and key elements with Natasha Martin on the components that shape cities of the future. Get ready to challenge your assumptions and change the way you think of sustainability and explore how it can be developed at a destination level.

The new role of DMOs

The industry is preparing for the future of tourism and DMOs are certainly playing a leading role in driving the industry towards a sustainable future.

Their role has evolved from marketing the destinations to working together with the local stakeholders to build more sustainable and data-driven destinations.


Göteborg & Co is one of the destinations that have been constantly focusing and working on shaping a holistic and sustainable development at a destination level. That's why we invited Katarina Thorstensson, Smart Tourism & Sustainability Strategist at Göteborg & Co, to explain the main challenges and opportunities behind this process.


Driving Sustainable Innovation 

We all agree that the tourism industry needs innovative and inspiring solutions to tackle sustainability challenges. UNWTO has been working on leading innovation and building a sustainable future for the industry and we are delighted to have Natalia Bayona joining us at X. Festival to share insights from the work done by UNWTO in this area and how they are driving a true innovation ecosystem which fuels start-ups rooted in values, inclusivity and impact from the very get-go.


In this session, we will also be uncovering inspiring stories from the winners of UNWTO's SDGs Global Start-up Competition on sustainable innovation.



Join us at X. Festival 2022 - The Leaders Summit from 29th November to 1st December to explore how innovation is shaping the sustainable future of the tourism industry.


Don’t forget that X. Festival is free for our online audience. Register and log in to your dashboard today.


This session will explore how the role of DMOs is evolving into driving sustainability, the key transformation and inspiring innovations leading sustainability in the tourism industry and the challenges faced by stakeholders in achieving sustainability goals. 


Adapting to New Tourism Ecosystems 

Social enterprises are a new addition to the tourism ecosystem that is radically transforming the traditional tourism organisational structures.

4VI, former Tourism Vancouver Island, is a great example of how a 60-year-old Canadian organisation is leading the change by focusing more on social and sustainable growth with innovation and partnerships with local businesses. We will hear from Anthony Everett, President & CEO at 4VI.


Sustainable cities of the future 

To make the future more sustainable and inclusive, it is essential to break the conventional way of building destinations and reimagine the next generation of travel destinations.

NEOM in Saudi Arabia is a great example of tourism destinations evolving as digital and sustainable destinations, focusing on more immersive and seamless travel experiences. 


We will explore the vision and key elements with Natasha Martin on the components that shape cities of the future. Get ready to challenge your assumptions and change the way you think of sustainability and explore how it can be developed at a destination level.

The new role of DMOs

The industry is preparing for the future of tourism and DMOs are certainly playing a leading role in driving the industry towards a sustainable future.

Their role has evolved from marketing the destinations to working together with the local stakeholders to build more sustainable and data-driven destinations.


Göteborg & Co is one of the destinations that have been constantly focusing and working on shaping a holistic and sustainable development at a destination level. That's why we invited Katarina Thorstensson, Smart Tourism & Sustainability Strategist at Göteborg & Co, to explain the main challenges and opportunities behind this process.


Driving Sustainable Innovation 

We all agree that the tourism industry needs innovative and inspiring solutions to tackle sustainability challenges. UNWTO has been working on leading innovation and building a sustainable future for the industry and we are delighted to have Natalia Bayona joining us at X. Festival to share insights from the work done by UNWTO in this area and how they are driving a true innovation ecosystem which fuels start-ups rooted in values, inclusivity and impact from the very get-go.


In this session, we will also be uncovering inspiring stories from the winners of UNWTO's SDGs Global Start-up Competition on sustainable innovation.



Join us at X. Festival 2022 - The Leaders Summit from 29th November to 1st December to explore how innovation is shaping the sustainable future of the tourism industry.


Don’t forget that X. Festival is free for our online audience. Register and log in to your dashboard today.

Are you ready to reshape the future of tourism?

Are you ready to reshape the future of tourism?

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