International Holocaust Remembrance Day is a solemn global commitment to remember the millions who suffered and perished during the Holocaust. For DMOs, this day calls for stillness over promotion and listening over broadcasting.
Here are some AI-generated tips on how to approach International Holocaust Remembrance Day with the sensitivity and respect it deserves.
Amplify What Already Exists:
- Share commemorations, exhibitions or events led by Holocaust memorial institutions, Jewish communities or educators in your destination. Your role is to support and signal, not to create content that centres your brand.
- Highlight memorial sites in your destination such as memorials, historical quarters and monuments with full historical context. These places deserve year-round visibility, not just a single-day mention.
- Point your audience towards trusted educational resources and institutions. A link shared with sincerity carries more weight than original content created for the occasion.
Partner With Those Who Carry This History:
- Work with local museums, memorials, universities or survivor organisations. Let them lead and offer platform or logistical support where it is welcome.
- If your destination has relevant historical sites, collaborate with institutions to ensure they are properly contextualised and accessible to visitors throughout the year.
If Your Destination Has No Direct Historical Connection:
- A brief, sincere acknowledgement is more appropriate than forcing relevance. Encourage your audience to learn more and leave it there. Do not manufacture a connection that does not exist.
Remember:
- This day should never be treated as a campaign. Do not attach promotional messaging, calls to action or booking links to any content related to this day.
- Avoid performative gestures. A generic graphic without substance or follow-through can feel hollow and disrespectful.
- Centre the people, not the destination. Any content should foreground human memory and dignity above all else.
- Commit beyond the day. If you have memorial sites, ensure they are represented, accessible and contextualised in your permanent communications year-round.
International Holocaust Remembrance Day asks something different of us than most calendar moments. It asks us to stop, to bear witness and to ensure that future generations including the travellers who visit our destinations understand what happened and why it must never be forgotten.
