How can AI drive more user-centric, personalised and immersive tourism experiences? In this fireside chat, Martin Howe, representing Brighton's AI Meetup group initiative, ‘AI for Good’, and the regional tourism platform Chaperone, explores how AI is transforming visitor experiences. The conversation will focus on how practical AI adoption, leveraging the use of flexible tool stacks and rapid prototyping methods, can drive digital innovation, deepen personalisation and support regional economic growth. Together, we will delve into:
- How can regional platforms leverage accessible AI tools to prototype and personalise visitor experiences?
- In what ways can immersive technologies be combined with AI to create deeper and more engaging experiences?
- What organisational barriers still hold back AI adoption in tourism and how can we overcome them?
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