Future. Destination. Brand.

Exploring digital shifts in the future of destination branding

An initiative by the Digital Tourism Think Tank in partnership with Google
23rd -24th November 2023

Join a special invite only gathering of some of the most innovative, leading destination and travel brands globally and take inspiration from a truly incredible line-up of some of the best in class digital examples of destination brand creativity and activation.

The Roundtables

Thursday 23rd November 2:00 PM

In this closed room environment, candid conversation is encouraged as Directors of Digital and Marketing discuss major challenges, trends and insights from a first-hand perspective around the table.

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Thursday 23rd November 6:00 PM

Giving recognition to the best in class talent from across the global tourism industry, X. Awards at Future. Destination. Brand. closes the day with six prestigious award categories recognising the very best in destination branding.

Deadline 12th November

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[Re] Positioning

How destination brands are redefining their purpose.

Generative AI

AI and its impact on workflow and brand creativity.


Exploring perspectives in trust, engagement and activation.

Format Shifts

Plugging into the formats that are driving amazing results.

Full Funnel

How co-op partnerships are driving full-funnel brand success.


Destination Leaders Breakfast Networking

Nov 24, 2023 10:00 AM

Join the DTTT, Google and Destination Peers from around the world for a morning gathering.

Digital Showcase: Destination All Stars

Nov 24, 2023 10:30 AM

We’re inviting some of the leading destination brands around the world to showcase their work.

Digital Thought Leaders Discuss

Nov 24, 2023 11:30 AM

Explore some of the biggest trends, opportunities and challenges facing marketers today.

Capturing Attention Through Video Creative

Nov 24, 2023 12:45 PM

15 Minutes of inspiring video content to give a little taster of what’s trending on YouTube.

Networking Lunch

Nov 24, 2023 1:00 PM

State of Marketing 2024 in Partnership with Sojern

Nov 24, 2023 2:00 PM

We’ll be presenting the key findings from the study and explore what it means for modern marketers.

Destination C-Suite Fireside Chat

Nov 24, 2023 2:45 PM

We'll look at the findings and discussing the implications for marketing teams of all sizes.

Digital & Consumer Insights with Google

Nov 24, 2023 3:15 PM

We’re inviting Google’s travel team to help us navigate the current landscape.

Trend Analysts Fireside Chat

Nov 24, 2023 3:45 PM

We'll join Google product experts and Marketing Leads to see how they’re investing in digital.


Google, London

Future. Destination. Brand. is hosted at Google, right in the heart of London's Soho. What better place to get inspired about  shifts in digital and explore major trends in online consumer behaviour. The perfect setting with lots of creative spaces to get ideas flowing with on-site access to Google and YouTube execs. to an insiders view.


Skyscanner, London

Welcome to Skyscanner's London HQ, just across the road from Google. Here, you'll find inspiration in these newly opened premises also in the heart of Soho where we'll host intimate roundtable conversations, getting ideas flowing ahead of X. Awards 2023 and a packed day of inspiration and insight at Future. Destination. Brand.

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