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A Global Gathering of CMOs
from Leading Destinations
Join the Digital Tourism Think Tank's flagship event for two days of ideas, inspiration and critical thinking around the most important trends impacting our industry.
Intimate roundtables and back-to-back keynotes deep-diving on destination strategy,
F.D.B. is a must-attend event for global digital, marketing, content and strategy teams.
Intimate roundtables and back-to-back keynotes deep-diving on destination strategy,
F.D.B. is a must-attend event for global digital, marketing, content and strategy teams.
Critically Important Roundtable Conversations
Impact Day - 3rd December 2025
The Leadership Roundtables represent a cornerstone of F.D.B., fostering dynamic collaborative sessions where destination marketing executives actively engage in strategic dialogue to enhance performance outcomes.
In these intimate, peer-to-peer environments, marketing directors and senior leaders share insights, tackle pressing industry challenges and co-develop innovative solutions that drive measurable results across their destinations.
In these intimate, peer-to-peer environments, marketing directors and senior leaders share insights, tackle pressing industry challenges and co-develop innovative solutions that drive measurable results across their destinations.
Recognising the Very Best in our Industry
X. Awards - 3rd December 2025
X. Awards are an important celebration within F. D. B., recognising exceptional achievements across destination marketing and management.
In this social gathering we showcase the industry's most innovative campaigns, groundbreaking creative strategies and visionary leadership initiatives that are setting new benchmarks for destination success across the global tourism landscape.
In this social gathering we showcase the industry's most innovative campaigns, groundbreaking creative strategies and visionary leadership initiatives that are setting new benchmarks for destination success across the global tourism landscape.
Transformation
Partnership
Purposeful Brand
Digital Impact
Leadership
Startup Innovation
Back to Back Keynotes
from Destination Leaders
FDB Keynotes - 4th December 2025
F.D.B.’s forward-thinking keynotes stand out as the flagship element of the event, delivering powerful back-to-back presentations from the world's leading destination marketing executives and industry visionaries.
This carefully curated programme brings together CMOs, marketing directors and strategy leaders who are actively shaping the future of destination marketing and management, providing robust insights into the trends and innovations defining tomorrow's most successful destinations.
This carefully curated programme brings together CMOs, marketing directors and strategy leaders who are actively shaping the future of destination marketing and management, providing robust insights into the trends and innovations defining tomorrow's most successful destinations.
A Closer Look at the Programme
Advancing Marketing Strategy in Tourism
Wednesday 3rd December 2025
A focused roundtable bringing together senior leaders to address the most pressing challenges in marketing technology, strategy and data-driven decision-making. Through open exchange and practical discussion, participants will examine tool selection, data integration, responsible AI adoption and the measurement of real return on investment, working towards solutions that strengthen destination competitiveness.
Recognising Excellence in Tourism Leadership
Wednesday 3rd December 2025
The X. Awards celebrate outstanding achievement across the tourism sector, recognising campaigns, collaborations and leadership that exemplify creativity, innovation and purpose.
Honouring excellence across seven categories, the evening highlights transformative initiatives, strategic partnerships, purposeful brand development, digital innovation, sector leadership, emerging start-ups and the collective voice of the public.
Leadership Perspectives Shaping the Sector
Thursday 4th December 2025
A day dedicated to forward-looking insight from across the tourism industry. Leading voices will share perspectives on emerging trends, from AI-driven storytelling to sustainable growth strategies. The programme combines keynote presentations, thematic panel discussions and in-depth fireside conversations, offering a comprehensive view of the opportunities and challenges facing destination leaders.
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Venue
The Hoxton, Barcelona
Avinguda Diagonal, 205, 08018 Barcelona
Located in Barcelona’s coolest neighbourhood, Poblenou, right at the centre of the city’s design movement and a hub for innovation and ideas. On the doorstep, you’ll find galleries, tech companies, craft beer breweries, markets and more, all buzzing with creativity and life.
Previous Speakers
Swipe through to see the amazing speakers who have previously presented at FDB.
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