X. Design Pass

Membership: Engage
Membership: Evolve
Membership: Corporate
Membership: Research
Membership: Business
Membership: Free Account
Discover Membership

Corporate Membership

25% Discount: £822 | €990 excl. VAT

Engage Membership

60% Discount: £438 | €528 excl. VAT

Evolve Membership

75% Discount: £274 | €330 excl. VAT
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X. All Access Pass

Membership: Engage
Membership: Evolve
Membership: Corporate
Membership: Research
Membership: Business
Membership: Free Account
Discover Membership

Corporate Membership

25% Discount: £1,088 | €1,313 excl. VAT

Engage Membership

60% Discount: £580 | €700 excl. VAT

Evolve Membership

75% Discount: £363 | €438 excl. VAT
You don't have that membership type. Talk to us to discuss.

XDW 2022 Recap

Buy Your Ticket

Future.
Destination.
Brand.

3rd - 4th December 2025 |
The Hoxton Barcelona
3rd - 4th December 2025
The Hoxton Barcelona
Organised by the Digital Tourism Think Tank
in partnership with

Workstreams

X.  Awards

F.D.B. Keynotes

A Global Gathering of CMOs
from Leading Destinations

The Digital Tourism Think Tank's flagship event for two days of ideas, inspiration and critical thinking around the most important trends impacting our industry.

Critically Important Conversations

Workstreams  |  3rd December 2025

The workstreams represent a cornerstone of F.D.B., fostering dynamic collaborative sessions where destination marketing executives actively engage in strategic dialogue to enhance performance outcomes. In these intimate, peer-to-peer environments, marketing directors and senior leaders share insights, tackle pressing industry challenges and co-develop innovative solutions that drive measurable results across their destinations.

The Leadership Roundtables represent a cornerstone of F.D.B., fostering dynamic collaborative sessions where destination marketing executives actively engage in strategic dialogue to enhance performance outcomes.

Agentic AI
Content and Search
Strategic Partnerships
User-Generated Content
Media Trends
Influencer Partnerships
Reserved for DMOs

Recognising the
Best in Tourism

X. awards  |  3rd December 2025

Enter by 31st October

X. Awards are an important celebration within F.D.B., recognising exceptional achievements across destination marketing and management. In this social gathering we showcase the industry's most innovative campaigns, groundbreaking creative strategies and visionary leadership initiatives that are setting new benchmarks for destination success across the global tourism landscape.

In this social gathering we showcase the industry's most innovative campaigns, groundbreaking creative strategies and visionary leadership initiatives that are setting new benchmarks for destination success across the global tourism landscape.

Transformation
Partnership
Purposeful Brand
Digital Impact
Leadership
Startup Innovation

Back to Back Keynotes
from Destination Leaders

F.D.B. Keynotes  |  4TH December 2025

F.D.B.’s  forward-thinking keynotes stand out as the flagship element of the event, delivering powerful back-to-back presentations from the world's leading destination marketing executives and industry visionaries. This carefully curated programme brings together CMOs, marketing directors and strategy leaders who are actively shaping the future of destination marketing and management, providing robust insights into the trends and innovations defining tomorrow's most successful destinations.

F.D.B.’s  forward-thinking keynotes stand out as the flagship element of the event, delivering powerful back-to-back presentations from the world's leading destination marketing executives and industry visionaries.

AI Implementation
Hybrid Campaigns
Effective Branding
Dynamic Content
Value-Driven Marketing
Immersive Storytelling

The Hoxton Barcelona

Avinguda Diagonal, 205, 08018 Barcelona

Located in Barcelona’s coolest neighbourhood, Poblenou, right at the centre of the city’s design movement and a hub for innovation and ideas. On the doorstep, you’ll find galleries, tech companies, craft beer breweries, markets and more, all buzzing with creativity and life.

Find out more

Organised by

The Digital Tourism Think Tank connects destinations and tourism businesses through events, research and networking to drive digital innovation and growth.

Headline Partner

Skyscanner helps to plan your trip, but doesn’t handle bookings itself. Instead, it shows you what options are available, but your booking is made directly with the travel company you choose.

Find out more

Premium Partners

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Non-Member Ticketing

Get unlimited access to X. Awards & F.D.B. Keynotes
Ticket Type
Price
Description
Ticket
Destination Pass
Includes DMOs enterprise agencies & government
850 EUR
Includes 30 Days On-Demand
Full access to X. Awards & F.D.B. Keynotes and on-demand access. Workstream access upon request.
Corporate Pass
Corporate - For vendors, suppliers & agencies
1,450 EUR
Includes 30 Days On-Demand
Full access to X. Awards & F.D.B. Keynotes as well as online event portal and on-demand.
Ticket Type
Included Passes
Ticket
Destination Pass
580 EUR
Corporate Pass
1,450 EUR

F.D.B. All Access Pass

Access to Workstreams, X. Awards & F.D.B. Keynotes
Member Level
Included Passes
Description
Impact Members
2 x Free Passes
Login to register free
Access to the entire programme, including unlimited award entries and co-working space.
Evolve Members
2 x Free Passes
Login to register free
Access to the entire programme, including unlimited award entries and co-working space.
Engage Members
€580
Includes 60% Discount
Access to the entire programme, including unlimited award entries and co-working space.
Member Level
Included Passes
Ticket
Impact Members
4 x Free Passes
Login to register free
Evolve Members
2 x Free Passes
Login to register free
Engage Members
2 x Free Passes
Login to register free

F.D.B. All Access Pass

Access the F.D.B Apartment, X. Awards & F.D.B. Keynotes
Corporate Passes include F.D.B. brand partnership, visibility, networking and engagement opportunities
Member Level
Included Passes
Description
Headline Members
3 x Free Passes
+ 5 Host Passes for Destinations
All-access passes for your entire team, including workstreams and headline partner branding.
Premium Members
2 x Free Passes
+ 3 Host Passes for Destinations
All-access passes for your entire team, excludes workstreams, includes partner branding.
Corporate Members
+ Additional Passes
1,087.50 EUR
Includes member discount
All-access passes for your entire team, excludes workstreams, includes partner branding.
Member Level
Included Passes
Ticket
Headline Members
3 x Free Passes
+ 5 Host Passes for Destinations
Premium Members
2 x Free Passes
+ 3 Host Passes for Destinations
Corporate Members
+ Additional Passes
995 EUR
Includes member discount

F.D.B. All Access Pass

Access to X. Awards & F.D.B. Keynotes
Member Level
Included Passes
Description
Business Growth
580 EUR
Includes 60% Discount
Access to the entire programme, including unlimited award entries and co-working space.
Research & Academia
362.50 EUR
Includes 75% Discount
Access to the entire programme, including unlimited award entries and co-working space.
Accelerate Founders
2 x Free Passes
Limited number available
Access to the entire programme, including unlimited award entries and co-working space.
Member Level
Included Passes
Ticket
Business Growth
362.50 EUR
Includes 75% Discount
Research & Academia
362.50 EUR
Includes 75% Discount
Accelerate Founders
2 x Free Passes
Limited number available

Non-Member Ticketing

Get unlimited access to X. Awards & F.D.B. Keynotes
Ticket Type
Included Passes
Description
Ticket
Destination Pass
Includes DMOs enterprise agencies & government
850 EUR
Includes 30 Days On-Demand
Full access to X. Awards & F.D.B. Keynotes and on-demand access. Workstream access upon request.
Corporate Pass
Corporate - For vendors, suppliers & agencies
1,450 EUR
Includes 30 Days On-Demand
Full access to X. Awards & F.D.B. Keynotes as well as online event portal and on-demand.
Type
Price
Ticket
Destination
€850
Standard
€1,450

F.D.B. All Access Pass

Access to Workstreams, X. Awards & F.D.B. Keynotes
Member Level
Included Passes
Description
Impact Members
4 x Free Passes
Login to register free
Access to the entire programme, including unlimited award entries and co-working space.
Evolve Members
2 x Free Passes
Login to register free
Access to the entire programme, including unlimited award entries and co-working space.
Engage Members
2 x Free Passes
Login to register free
Access to the entire programme, including unlimited award entries and co-working space.
Type
Price
Ticket
Impact Members
4 x Free Passes
Login to register free
Evolve Members
2 x Free Passes
Login to register free
Engage Members
€580
Includes 60% Discount

F.D.B. All Access Pass

Access the F.D.B Apartment, X. Awards & F.D.B. Keynotes
Corporate Passes include F.D.B. brand partnership, visibility and networking
Member Level
Included Passes
Description
Headline Members
3 x Free Passes
+ 5 Host Passes for Destinations
All-access passes for your entire team, including workstreams and headline partner branding.
Premium Members
2 x Free Passes
+ 3 Host Passes for Destinations
All-access passes for your entire team, excludes workstreams, includes partner branding.
Corporate Members
+ Additional Passes
995 EUR
Includes member discount
All-access passes for your entire team, excludes workstreams, includes partner branding.
Type
Price
Ticket
Headline Members
3 x Free Passes
+ 5 Host Passes for Destinations
Premium Members
2 x Free Passes
+ 3 Host Passes for Destinations
Corporate Members
€995
Includes member discount

F.D.B. All Access Pass

Access to X. Awards & F.D.B. Keynotes
Member Level
Included Passes
Description
Business Growth
362.50 EUR
Includes 75% Discount
Access to the entire programme, including unlimited award entries and co-working space.
Research & Academia
362.50 EUR
Includes 75% Discount
Access to the entire programme, including unlimited award entries and co-working space.
Accelerate Founders
2 x Free Passes
Limited number available
Access to the entire programme, including unlimited award entries and co-working space.
Type
Price
Ticket
Business Growth
€580
Includes 60% Discount
Research & Academia
€362.50
Includes 75% Discount
Accelerate Founders
2 x Free Passes
Limited number available

Watch F.D.B. 2024 Highlights

Meet the
F.D.B Alumni

Meet the F.D.B. Alumni