Future. Destination. Brand.

Exploring digital shifts in the future of destination branding

In partnership with Google,
23rd - 24th November 2023

Join a special invite only gathering of some of the most innovative, leading destination and travel brands globally and take inspiration from a truly incredible line-up of some of the best in class digital examples of destination brand creativity and activation.

Meet Our Speakers

See the amazing line-up of speakers attending FDB

Rhoda Davids

Cape Town Tourism

Christine Baglo

Visit Norway

Gloria Loree

Destination Canada

Russell Feldman

See who's speaking
Thursday 23rd November 6:00 PM
Hosted by

Giving recognition to the best in class talent from across the global tourism industry, X. Awards at Future. Destination. Brand. closes the day with six prestigious award categories recognising the very best in destination branding.

Nominations are now closed

Find out more

The Roundtables

Thursday 23rd November 2:00 PM
Hosted by

In this closed room environment, candid conversation is encouraged as Directors of Digital and Marketing discuss major challenges, trends and insights from a first-hand perspective around the table.

Find out more

Meet Our Partners

We are grateful for our partners, whose collaboration and support enable us to make Future. Destination. Brand. possible.


[Re] Positioning

How destination brands are redefining their purpose.

Generative AI

AI and its impact on workflow and brand creativity.


Exploring perspectives in trust, engagement and activation.

Format Shifts

Plugging into the formats that are driving amazing results.


How co-op partnerships are driving full-funnel brand success.


X. Awards & Roundtables - Thursday 23rd November

Hosted by

Emerging Digital & Content Trends for 2024

2:00 pm

Tech's impact on brand experiences: experts share insights on the most disruptive technologies.

Exploring Shifting Digital KPIs from Volume to Value

4:00 pm

How DMO marketing teams can reflect sustainability in their digital strategies and tactics.

X. Awards Prize Ceremony

6:00 pm

As X. Awards gets underway, we’ll run through each category and announce the winners.

X. Awards 2023 The People's Choice

7:15 pm

People's choice gives recognition to the entry that won the heart of the industry on votes alone.‍

The Afterparty

8:30 pm

Future. Destination. Brand. - Friday 24th November

Hosted by Google

Destination Leaders Breakfast Networking

9:00 am

Join the DTTT, Google and Destination Peers from around the world for a morning gathering.

Welcome to FDB

DTTT and Google
9:30 am

DTTT, Google, Skyscanner and YouGov are thrilled to welcome you to FDB 2023!

Capture Attention Through Video Creative

9:45 am

Hear from Google Creative arm on best practice for attention grabbing creatives within Travel.

Storytelling With Purpose

Destination Canada
10:15 am

Destination Canada will talk about their partnership with TED and how they achieved success.

How to Effectively Promote Hidden Gems

Marketing Greece
10:45 am

Marketing Greece will talk about highlighting natural beauty and timeless cultural heritage.

Cost of Living, Travel and the Future of Consumer Behaviour

11:15 am

YouGov will explore how consumer behaviour is changing in the face of the cost of living crisis.

How to Run a Successful Co-Op Model

Google and Skyscanner
11:45 am

Google and Skyscanner share tips for implementing successful co-op campaigns

Global Trends, Insights & Opportunities

12:05 pm

Skyscanner shares the latest global travel trends from forward-looking traveller search data.


12:20 pm

The Omni-Channel Content Strategy of Fáilte Ireland

Fáilte Ireland
1:15 pm

Fáilte Ireland will share their omni-channel content strategy and how it helps achieve their goals.

Marketing on a Budget: Tips for Organic Social Media Growth

Cape Town Tourism
1:45 pm

Cape Town will share their approach to social media and generating organic growth in subscribers.

State of Destination Marketing 2024

Digital Tourism Think Tank
2:15 pm

The destination marketing landscape is constantly evolving, DMOs need to stay ahead of the curve.

Coffee Break

2:45 pm

The Transformation of VisitNorway.com

Visit Norway
3:15 pm

Visit Norway will outline their new digital marketing strategy – from marketing to publishing.

Driving Innovation in Austria

Austrian National Tourist Office
3:45 pm

This session will go into how Austria is building an innovation ecosystem to empower businesses.

Using Generative AI for Impactful Marketing

Vienna Tourist Board
4:15 pm

Discover how to use AI in a fun and playful manner to create intrigue and engagement with visitors.

Maximising the Potential of Generative AI Closing Panel

DTTT, Autoura and Trip Boutique
4:45 pm

Hear from innovative startups about how technology is shaping the future of tourism.


Google, London

1-13 St Giles High St, London WC2H 8AG

Future. Destination. Brand. is hosted at Google, right in the heart of London's Soho. What better place to get inspired about  shifts in digital and explore major trends in online consumer behaviour. The perfect setting with lots of creative spaces to get ideas flowing with on-site access to Google and YouTube execs. to an insiders view.


Skyscanner, London

Level 5, Ilona Rose House, Manette St, London W1D 4AL

Welcome to Skyscanner's London HQ, just across the road from Google. Here, you'll find inspiration in these newly opened premises also in the heart of Soho where we'll host intimate roundtable conversations, getting ideas flowing ahead of X. Awards 2023 and a packed day of inspiration and insight at Future. Destination. Brand.