Advisory
Trends
Policy
Digitalisation
Sustainability
Content
Content Library
Case Studies
Templates
Training
Opinion
Training
AI Strategy & Leadership
Sustainability Leadership
Design Thinking Fundamentals
12 Stages of Transformation
Understanding Destination Needs
Membership
For Destinations
For Researchers
For Corporate
For Businesses & Start-Ups
Events
Training & Workshops
Future. Destination. Brand.
X. Festival
X. Design Week
Directory
Log in
Log out
Dashboard
Dashboard
Dashboard
Dashboard
Dashboard
Dashboard
Advisory
Trends
Stay ahead of the curve.
Policy
Take an informed view on tourism policy.
Digitalisation
Putting digital at the core.
Sustainability
Become a Sustainability Leader.
Content
Content Library
Jump into our extensive resources
Case Studies
An extensive library of destination insights
Templates
Access 100's of Workshop Templates
Opinions
Browse free insights on current trends
Training
Sustainability Leadership
Designed to give you the confidence to lead your sustainability journey.
Design Thinking Academy
Learn to use Design Thinking as an innovation method in your day-to-day work.
AI Strategy & Leadership
Created to empower your organisation to discover and apply AI.
Other Training Programmes
Access structured on-demand learning.
Membership
Destinations
A leading community of destination organisation professionals.
Research
A community of universities and research organisations from all over the world.
Corporate
Leading providers of digital, technology and data services to the tourism industry.
Business Growth
For businesses & start-ups driven to succeed by gaining that competitive edge.
Events
Upcoming
Workshops & Events
Browse an extensive programme of year-round online training sessions, live events and workshops.
Future. Destination. Brand.
An invite only gathering, exploring digital shifts in the future of destination branding
23rd - 24th November 2023
X. Design Week
Immerse yourself in a design experience based on key industry themes.
10th - 12th April 2024
X. Festival
A large gathering of interviews and panels to strategise for the year to come.
27th - 28th November 2024
Directory
Log in
Log out
Dashboard
Dashboard
Dashboard
Dashboard
Dashboard
Dashboard
Become a Member
Case Studies
Rewatch X. Festival 2021: Emerging Trends
Want to relive the excitement of Emerging Trends? You can rewatch days 1 and 2.
Continue reading...
Get access to 100s of case studies, workshop templates, industry leading events and more.
See membership options
Already a member? Sign in
Continue reading...
Get access to 100s of case studies, workshop templates, industry leading events and more.
See membership options
Upgrade your membership
Key Takeaways
Published on:
November 2021
About the contributor
Related Case Studies
Hipcamp - Applying the Airbnb model to Camping
Hipcamp represents a best practice of a purpose-driven business that is able to scale up operations and revenue by adopting a sustainable model.
June 19, 2020
Google on Capitalising on Technology Trends for Better Content Targeting
As consumer behaviour evolves in a multi-touchpoint world, so too does our ability to engage audiences at each and every moment.
March 9, 2018
Lessons Learned from Helsinki's Digital Journey
Chiara Loos shares how Helsinki built a brand centred upon the My Helsinki platform and bold and diverse marketing campaigns.
April 17, 2023