Programme

Destination Leaders Breakfast Networking

9:00 am

Join the DTTT, Google and Destination Peers from around the world for a morning gathering.

Welcome to FDB

DTTT and Google

9:30 am

DTTT, Google, Skyscanner and YouGov are thrilled to welcome you to FDB 2023!

Capture Attention Through Video Creative

Google

9:45 am

Hear from Google Creative arm on best practice for attention grabbing creatives within Travel.

Storytelling With Purpose

Destination Canada

10:15 am

Destination Canada will talk about their partnership with TED and how they achieved success.

How to Effectively Promote Hidden Gems

Marketing Greece

10:45 am

Marketing Greece will talk about highlighting natural beauty and timeless cultural heritage.

Cost of Living, Travel and the Future of Consumer Behaviour

YouGov

11:15 am

YouGov will explore how consumer behaviour is changing in the face of the cost of living crisis.

How to Run a Successful Co-Op Model

Google and Skyscanner

11:45 am

Google and Skyscanner share tips for implementing successful co-op campaigns

Global Trends, Insights & Opportunities

Skyscanner

12:05 pm

Skyscanner shares the latest global travel trends from forward-looking traveller search data.

Lunch

12:20 pm

The Omni-Channel Content Strategy of Fáilte Ireland

Fáilte Ireland

1:15 pm

Fáilte Ireland will share their omni-channel content strategy and how it helps achieve their goals.

Marketing on a Budget: Tips for Organic Social Media Growth

Cape Town Tourism

1:45 pm

Cape Town will share their approach to social media and generating organic growth in subscribers.

State of Destination Marketing 2024

Digital Tourism Think Tank

2:15 pm

The destination marketing landscape is constantly evolving, DMOs need to stay ahead of the curve.

Coffee Break

2:45 pm

The Transformation of VisitNorway.com

Visit Norway

3:15 pm

Visit Norway will outline their new digital marketing strategy – from marketing to publishing.

Driving Innovation in Austria

Austrian National Tourist Office

3:45 pm

This session will go into how Austria is building an innovation ecosystem to empower businesses.

Using Generative AI for Impactful Marketing

Vienna Tourist Board

4:15 pm

Discover how to use AI in a fun and playful manner to create intrigue and engagement with visitors.

Maximising the Potential of Generative AI Closing Panel

DTTT, Autoura and Trip Boutique

4:45 pm

Hear from innovative startups about how technology is shaping the future of tourism.