International Fun at Work Day, presents a playful opportunity for DMOs to connect with businesses and showcase their destinations as ideal escape options for corporate retreats, team-building activities and employee well-being initiatives
Here are some AI-generated tips on how to maximise the potential in your marketing calendar.
Engagement through Fun:
- Run social media contests: Encourage businesses to share how they're celebrating "International Fun at Work Day" at their offices. Offer prizes like weekend getaways or team-building experiences at your destination for the most creative or fun entries.
- Host online workshops: Partner with experts on team building, workplace wellness, or stress management to host webinars or virtual workshops. Share tips on incorporating fun and relaxation into the workday and highlight how your destination can offer the perfect environment for achieving that.
- Create "Fun at Work Day" packages: Design special travel packages for businesses, featuring team-building activities, unique experiences and access to stunning natural settings or recreational facilities. Promote these packages as a way to boost employee morale and productivity.
- Organize virtual tours: Showcase your destination's fun and energetic atmosphere through live virtual tours of exciting attractions, adventure activities, or vibrant cultural events. Invite businesses to tune in during their lunch break or as a team-building exercise.
Highlighting Workplace Wellness:
- Promote outdoor excursions: Emphasise the restorative power of nature and offer discounts or special arrangements for corporate groups interested in hiking, biking, kayaking, or other outdoor adventures in your destination.
- Partner with wellness-focused businesses: Collaborate with local spas, yoga studios, or mindfulness practitioners to offer exclusive deals or workshops for corporate groups on "International Fun at Work Day." Focus on stress reduction and achieving a healthy work-life balance.
- Share inspiring stories: Feature success stories of companies that have benefited from incorporating wellness retreats or team-building trips to your destination. Showcase the positive impact on employee morale, productivity and team cohesion.
- Highlight accessibility and convenience: If your destination is easily accessible for a weekend getaway, emphasise this aspect in your marketing. Cater to busy schedules by offering readily customisable or pre-planned travel packages for short corporate escapes.
Remember:
- Target your audience: Focus your marketing efforts on human resource professionals, event planners and decision-makers responsible for employee well-being and team-building activities within companies.
- Show, don't tell: Use eye-catching visuals and engaging content to showcase the fun and rejuvenating experiences your destination can offer. Avoid dry corporate language and emphasise the playful spirit of the day.
- Partner for Impact: Collaborate with local businesses, transportation providers, and activity organizers to create seamless and affordable packages for corporate clients.
- Go beyond the one-day event: While "International Fun at Work Day" is a specific event, use it as a springboard to establish your destination as a go-to choice for year-round corporate retreats and employee well-being initiatives.
By injecting a dose of fun and highlighting the positive impact of leisure and nature on workplace wellness, DMOs can attract businesses and position their destinations as the perfect escapes for corporate groups seeking to boost employee morale, creativity and teamwork. So, ditch the staplers and spreadsheets, embrace the spirit of "International Fun at Work Day," and let your marketing campaign showcase the playful side of your destination while appealing to the serious needs of modern businesses.
