International Lego Day, presents a playful and engaging opportunity for DMOs to attract families and inspire imaginative travel experiences.
Here are some AI-generated tips on how to maximise the potential of International Lego Day in your marketing calendar.
Pre-Lego Day Buzz:
- Run Lego Building Contests: Organize online or in-person contests where participants build Lego creations inspired by your destination, landmarks or activities. Offer prizes related to travel or Lego sets.
- Share Lego Travel Stories: Encourage visitors to share photos or stories of their past trips where Legos played a role, using a designated hashtag. Feature the most creative entries on your website and social media channels.
- Partner with Local Lego Stores or Brick Enthusiasts: Collaborate with local Lego stores or Lego enthusiast communities to host workshops, exhibitions or family-friendly events celebrating Lego creativity.
- Create Lego-Themed Blog Posts and Social Media Content: Share fun and informative content, like Lego-inspired travel itineraries, packing tips or interesting facts about your destination's connection to Lego history or sets.
International Lego Day Activities:
- Host Lego Building Competitions at Tourist Attractions: Set up temporary Lego building stations at popular tourist spots and challenge visitors to create structures reflecting the location. Offer small prizes and display the finished creations.
- Organise Scavenger Hunts with Lego Clues: Develop scavenger hunts around town where participants follow Lego-themed clues to discover hidden gems or interesting facts about your destination.
- Offer Lego-Themed Family Packages: Design travel packages for families specifically around International Lego Day. Include accommodation deals, entry to Lego-related attractions, brick-building workshops or themed welcome gifts.
- Run Social Media Takeovers with Lego Builders: Partner with talented Lego builders or influencers to host live sessions on your social media platforms, showcasing their skills and inspiring creative travel builds.
Post-Lego Day:
- Share Lego Creations and Memories: Compile photos and videos of Lego activities and creations from International Lego Day and share them on your website and social media channels. This keeps the momentum going and inspires future visitors.
- Track and Measure Results: Analyze the engagement and reach of your Lego Day campaigns to understand what resonated with your audience and what could be improved for future years.
- Continue Lego Collaboration: Explore ongoing partnerships with local Lego communities or stores to offer Lego-themed activities or experiences throughout the year.
Additional Tips:
- Tailor your Lego-themed activities to different age groups and interests, offering options for both younger children and adult enthusiasts.
- Promote the educational benefits of Lego play, highlighting its connection to creativity, problem-solving, and spatial reasoning.
- Integrate Lego imagery and themes into your marketing materials, website design or even temporary decorations at tourist attractions.
- Collaborate with travel bloggers or family influencers to spread the word about your Lego Day activities and destination offerings.
By implementing these strategies, DMOs can transform International Lego Day into a fun and engaging marketing opportunity, attracting families, fostering community engagement and showcasing the playful side of your destination. Remember, a little Lego magic can go a long way in creating lasting memories and inspiring imaginative travel adventures.
