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AI

Supporting Industry AI Transformation: Building the Change Tourism Austria Platform

Featuring
Austria Tourism

Supported an entire industry through a period of fast change, Change Tourism Austria centres on helping an industry build the confidence to act.

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16 Jun 2026
AI

Building AI-Mediated Destination Experiences

Featuring
Slovenian Tourist Board, Selfe

The way visitors choose destinations is shifting from search results to conversations with AI assistants and autonomous agents on their behalf.

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15 Jun 2026
AI

The Impact of AI on Destination Discoverability

Featuring
Tiki, Oberösterreich Tourismus, Discover Peterborough

Strong SEO performance no longer translates into presence in AI answers, which means that destination content strategies need to evolve.

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12 Jun 2026
AI

Is Governance The Most Misunderstood Word In AI?

Featuring
Aruba Tourism Authority, Visit Skåne

Governance often becomes the thing teams try to circumvent. Reframing to be an enabler, it becomes the structure that lets skills and data work.

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11 Jun 2026
AI

How Fast Should We Move With AI?

Featuring
Austria Tourism, Marketing Greece, Stockholm Business Region

The pace of AI adoption has dominated boardroom conversations across the tourism sector for two years.

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10 Jun 2026
Data

Redefining Tourism with Data and AI: The Canadian Tourism Data Collective

Featuring
Destination Canada

The Canadian Tourism Data Collective uses AI and 230+ datasets to unify industry insights, driving smarter, more equitable growth across Canada.

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31 Mar 2026
Digital

The Düsseldorf City Quest: Turning Urban Heritage into a Playful Digital Experience

Featuring
SpotAR, Düsseldorf Tourismus

As DMOs look for new ways to shift visitor behaviour, distribute footfall and reach younger audiences, game-based experiences are proving their value.

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12 Mar 2026
Branding

Autentico Aruba Culinary Festival: Uniting a Sector to Build a Destination Brand

Featuring
Aruba Tourism Authority

The Autentico Aruba Culinary Festival unified the island’s food scene, using strategic partnerships and heritage to build a global destination brand.

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25 Feb 2026
Marketing

Dark Sky Terschelling: Boosting Off-Season Demand

Featuring
VVV Terschelling

The "Dark Sky Terschelling" campaign boosted off-season tourism by using its star-filled skies to drive sustainable growth and local economic impact.

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16 Feb 2026
Sustainability

BC Tourism Climate Resiliency Initiative: Building a Province-Wide Framework for Sustainable Transformation

Featuring
Destination British Columbia

BC’s Tourism Climate Resiliency Initiative unites government, DMOs and Indigenous partners to help tourism businesses adapt.

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06 Feb 2026
Marketing

Engaging Tomorrow's Visitors: Consumer Behaviour and Marketing Trends Shaping 2026

Featuring
Skyscanner, Visit Sweden, Visit Greenland & Fáilte Ireland

Destination marketing has long operated on established assumptions about how travellers discover, evaluate and choose places to visit.

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14 Jan 2026
Branding

Building a Multi-Faceted Destination Brand

Featuring
Business Iceland & Digital Tourism Think Tank

Iceland shows how integrated branding and creative marketing can shape demand, reduce seasonality and drive value across sectors.

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02 Jan 2026
Marketing

From Vanity Metrics to Shared Digital Accountability

Featuring
Sojern & Digital Tourism Think Tank

Destination marketing is shifting from vanity metrics to shared digital measurement that proves real impact, value and accountability.

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02 Jan 2026
Marketing

Integrating Local Voices into Destination Marketing

Featuring
Visit Faroe Islands

Visit Faroe Islands built a compelling case for why slowing down might be the smartest strategic move a destination can make.

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02 Jan 2026
Research & Policy

The Rural Advantage: Exploring Rural Tourism's Untapped Economic Potential

Featuring
Digital Tourism Think Tank & Airbnb

New research shows rural tourism can ease overtourism while driving resilient growth, income and year-round opportunity across Europe.

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02 Jan 2026
Branding

Authentic Placemaking: The Unique Narrative of Little Tokyo

Featuring
Visit Düsseldorf

Visit Düsseldorf shows how destination brands grow stronger by amplifying authentic community stories, not creating them from scratch.

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01 Jan 2026
AI

Taking Risks with AI: Embracing Experimentation for Storytelling

Featuring
Visit Benidorm

Antonio Sánchez from Visit Benidorm, posed a thought-provoking question: “Does AI kill authenticity in destination marketing?”

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01 Jan 2026
Marketing

Form, Function and Engagement: Visit Norway's Fairytale Finder

Featuring
Visit Norway

"Are we there yet?" The universal refrain of children on road trips worldwide takes on particular significance for Norway's tourism sector.

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31 Dec 2025
Marketing

Exploring New Perspectives: Balancing Consistency with Nuance

Featuring
Visit Portugal

Visit Portugal uses emotional storytelling and creative metaphors to balance tourism growth across regions and attract high-value visitors.

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31 Dec 2025
Branding

Helsinki Partners' Brand: Evolving Beyond Tourism

Featuring
Helsinki Partners

The traditional destination marketing organisation, with its singular focus on attracting visitors, positions destinations through narrow lenses.

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30 Dec 2025
Marketing

Ireland Unrushed: Connecting Visitors to a Strong Sense of People and Place

Featuring
Tourism Ireland

Understanding who you want to attract and why they travel is essential to developing campaigns that resonate authentically, rather than superficially

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29 Dec 2025
Event

No App, No Hardware, No Limits… WebXR

Featuring
Smartify

Using WebXR for browser-based XR experiences represents a shift towards accessible and scalable digital infrastructure.

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20 Jun 2025
Event

Designing Location-Based Augmented Experiences

Featuring
Imvizar, Aucto Visio LTD, Newcastle University

The convergence of AR technology with location-based storytelling represents a pivotal moment in destination experience design.

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19 Jun 2025
Event

Museums in the Metaverse: Democratising XR for Cultural Heritage

Featuring
University of Glasgow

The Museums in the Metaverse (MiM) project fundamentally reconceptualises how cultural institutions can leverage immersive technologies.

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19 Jun 2025
0
saved reports
Cision The Social Media Crisis Management Guide.webp
Report

The Social Media Crisis Management Guide

Published by
Cision

A practical guide to building a social media crisis plan: warning signs, prevention, response phases and post-crisis recovery.

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January 1, 2025
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Report

The AEO Divide: Why Strategy and Execution Aren't Matching Up

Published by
Webflow

Webflow surveys marketers on AEO: most say it's a strategic priority yet real implementation is lagging far behind the ambition.

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January 1, 2025
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Report

Smarter Spend in a Noisy World

Published by
Wunderkind

Rising Meta ad costs demand smarter spend, use identity data to cut waste, target better, and boost paid social performance.

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November 30, 2025
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Report

Energy and AI

Published by
IEA

The capabilities of AI have changed, driven by falling costs, a surge in data availability and technical breakthroughs.

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March 1, 2025
Report

Cultural Tourism in Italy 2026

Published by
The Data Appeal Company

This annual report analyses digital traces across Italy's major art cities throughout 2025.

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January 1, 2026
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Report

Navigating the New Traffic Landscape: What's Really Happening with Search, Dark Social and AI

Published by
Chartbeat

The traffic outlook isn’t as dire as you'd believe, but the landscape is undeniably shifting and publishers need to move with it.

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March 1, 2026
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Report

Be Visible to AI: The Keys to Semantic Optimization and GEO for Hotels

Published by
HES-SO Valais-Wallis

Researchers explain how hotels can move from traditional SEO to GEO to remain visible in AI-driven recommendation environments.

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March 9, 2026
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Report

CrowdStrike 2026 Global Threat Report

Published by
CrowdStrike

AI-enabled attacks surge 89%, breakout time falls to 27 seconds, and adversaries exploit AI tools directly.

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February 24, 2026
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Report

AI Prompt Library for Social Media

Published by
Sprout Social

Sprout Social's curated library of 70+ AI prompts across 9 pillars to help social media teams work better with AI tools.

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January 1, 2025
Report

CopenPay Whitepaper 2026

Published by
Wonderful Copenhagen

This whitepaper documents the learnings of CopenPay, an initiative that rewards tourists for making sustainable choices.

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January 1, 2026
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Report

Does Tourism Have Bipartisan Support?

Published by
Oregon State University

OSU Sustainable Tourism Lab finds Oregon residents across political lines share nuanced views on tourism's benefits and costs.

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January 1, 2026
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Report

The AI Power Gap: Hospitality Lags Behind as Value Shifts to Tech Giants

Published by
Hotelschool The Hague

Only 1 in 10 hospitality firms uses AI structurally as economic value migrates to tech intermediaries.

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March 1, 2026
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Report

AI Agents for Tourism: Can We Trust Them?

Published by
Region Lovers

Region Lovers explores current tourism AI limits and offers four keys to building reliable, trustworthy agents for destinations.

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June 1, 2025
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Report

6 Influencer Marketing Tasks AI Makes Easier (And 6 It Can't Replace)

Published by
Modash

Which influencer marketing tasks genuinely benefit from AI automation and which still require human expertise and skills.

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January 1, 2025
Report

Redefining Influencer Value: How Audience Intelligence Transforms Reach into Revenue

Published by
Tubular Labs

Too often, influencer partnerships are built on surface metrics: follower counts, views and engagement rates.

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January 1, 2026
Report

Destination Insight: The Outlook 2026

Published by
Marketing Greece

Explore traveller behaviour through four destination lenses: identity, rhythm, belonging and responsibility.

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January 1, 2026
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Report

How Payment Systems Are Changing in Travel and Hospitality

Published by
Skift

90% of travel executives say payment infrastructure is central to commercial strategy yet most face significant constraints.

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March 1, 2026
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Report

AI-First Hotels: Faster to Build, Leaner to Operate, and Richer in Customer Experience

Published by
BCG

BCG and NYU outline three AI-driven transformations reshaping how hotels are built, operated and discovered by travellers.

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March 2, 2026
anthropic labor market.png
Report

Labor Market Impacts of AI: A New Measure and Early Evidence

Published by
Anthropic

Anthropic researchers introduce a new measure of AI displacement risk and find limited evidence of job losses.

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March 5, 2026
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Report

2026 PR and Comms Content Planning Calendar

Published by
Cision

Cision's month-by-month planning calendar for PR teams: key dates, niche observances, industry events and monthly strategy tips.

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November 1, 2025
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Report

NECSTouR Activity Report 2025

Published by
NECSTouR

The report looks at the 3 strategic hubs: Climate, Data and Governance and reflects a year of strong momentum.

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February 1, 2026
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Report

Digital sovereignty in the era of hybrid cloud and AI

Published by
IBM

This perspective paper argues that digital sovereignty has moved from a compliance question to a modernisation imperative.

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February 1, 2026
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Report

Amadeus Insights Travel Trends 2026: Global overview and trends

Published by
Amadeus

Amadeus and Globetrender identify five travel trends for 2026: from AI trip planning and pet travel to pop culture pilgrimages.

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January 1, 2026
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Report

Hootsuite Social Trends 2026

Published by
Hootsuite

Hootsuite surveys marketers on social landscape: authenticity beats AI output, search goes social, algorithms reward snowballs.

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January 18, 2026
0
saved templates
Template

Sustainability Reporting Spreadsheet

Source
DTTT Advisory

Example. A workbook for collecting the indicators behind a sustainability report.

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April 19, 2026
Template

Measurement Framework One-Pager

Source
DTTT Research

Example. A single-page reference linking objectives to the metrics that prove them.

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May 6, 2026
Template

AI Governance Policy Template

Source
DTTT Advisory

Example. A practical AI-use policy you can adapt before the tools outrun the rules.

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May 20, 2026
Template

Brand Guidelines Starter

Source
DTTT Design Toolkit

Example. An editable skeleton for a destination brand guidelines document.

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June 3, 2026
Template

Visitor Economy Data Glossary

Source
DTTT Research

Example. Plain-English definitions of the data and measurement terms used across DTTT.

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June 20, 2026
Template

Workshop Planning Checklist

Source
DTTT Design Toolkit

Example. A pre-flight checklist covering logistics, materials, invitations and follow-up.

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July 1, 2026
Template

Brand Positioning Mapper

Source
Knowledge Programme

Example only. This tool is being built and will open here once it is ready.

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May 27, 2026
Template

GEO Tactics checker

Source
Knowledge Programme

Example. Check which generative engine optimisation tactics your site covers.

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July 8, 2026
Template

AI Discoverability readiness diagnostic

Source
Knowledge Programme

Example. Assess how ready your destination content is to be surfaced by AI search.

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July 8, 2026
Template

Workshop Synthesis Helper

Source
DTTT AI Lab

Example. Cluster raw workshop notes into themes and How might we questions.

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June 10, 2026
Template

Sustainability Report Summariser

Source
DTTT AI Lab

Example. Turn a long sustainability report into six findings and three actions.

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June 17, 2026
Template

Stakeholder Email Rewriter

Source
DTTT AI Lab

Example. Rewrite a message for a board-level audience without losing any facts.

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June 24, 2026
Template

Itinerary Draft Assistant

Source
DTTT AI Lab

Example. Draft a grouped, on-brand multi-day itinerary from a list of attractions.

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July 1, 2026
Template

Destination FAQ Generator

Source
DTTT AI Lab

Example. Generate structured, GEO-ready FAQ content from a short destination brief.

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July 8, 2026
Template

Carbon Impact Estimator

Source
Knowledge Programme

Example only. This tool is being built and will open here once it is ready.

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June 3, 2026
Template

AI Governance Policy Outline

Source
DTTT

Example only. This shows how documents will look once the set opens. Real documents land here soon.

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September 18, 2026
Template

AI Readiness Diagnostic

Source
DTTT

Example only. This shows how tools will look once they open. Real tools land here soon.

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September 18, 2026
Template

Destination Content Brief Prompt

Source
DTTT

Example only. This shows how prompts will look once the prompt library opens. Real prompts land here soon.

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September 18, 2026
Template

Data Audit

Source

This data audit is designed to give a structured overview of how every department within your organisation currently uses data.

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Template

The Twin Transition: Building Your Tourism Transformation Plan

Source

This guide summarises a workshop template designed to help tourism businesses become more sustainable and digitally advanced.

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Template

AI Functionality Visioneering

Source

In this workshop, you will explore and prioritise core functions of a new AI tool, assess data needs and define the full scope of the AI.

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Template

AI Companion Storyboarding

Source

In this workshop you will craft and refine an AI persona for a travel companion app and explore how it interacts with users.

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Template

Ethical Feedback Loops

Source

In this workshop, you'll generate ethical feedback and propose solutions for any new AI tool that you want to develop.

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Template

Ethical Risks and Rewards Matrix

Source

In this workshop, you'll explore potential risks associated with AI tools and analyse their potential impact and probability.

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Australian Tourism Data Warehouse (ATDW)

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dm2find

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Event Connectors

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Simplified Travel

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Get It Across

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Inmeta Consulting

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Visitory

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UserWay

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CityHook

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Bonfire Digital

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Core Optimisation

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Mixed Reality

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Sustainable Development Index

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You. Smart. Thing.

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V3 Leisure

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Holibob

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