Welcome back, Nicholas
Visit Skåne is an Advisory member, the top of the ladder. Every part of the membership is open to you, and your advisory credits, event allocation and workstream places are live below.
AI Discoverability
The current research edition, on how travellers find destinations when the answer arrives before the search results. Deep dive, data points, a readiness diagnostic and two working tools.
AI Discoverability
The current research edition, on how travellers find destinations when the answer arrives before the search results. Members from Evolve upwards read the deep dive, run the diagnostic and sit in the workstream that shapes the next edition.
The Academy
Seven on-demand programmes, open to everyone at Visit Skåne, taken at your own pace.
Digital Literacy for Effective AI
The foundation programme. What AI actually does, where it fits in a destination organisation, and how to judge a tool before you commit to it.
AI Transparency Learning Programme
AI Strategy & Leadership
Sustainability Leadership
Design Thinking Fundamentals
12 Stages of Transformation
Understanding Destination Needs
Your membership at a glance
Visit Skåne holds Advisory at €9,995 a year. Everything at your tier and below is open to you.
Each step up adds depth of support and more room at the events, on top of everything below it.
Case studies, reports, strategies, templates and the full resource library.
All seven on-demand programmes, for everyone in the organisation.
Seats at every flagship event, plus unlimited X. Awards entries.
Quarterly member research and the workstreams, with a say in what gets researched.
An annual workshop, keynote or training session with a strategic report afterwards.
Senior strategic support drawn on across the year, as an extension of your team.
Strategic advisory
Nine thousand credits across the year, roughly ninety hours at our standard rate. Draw on them a couple of hours at a time or in a block.
Book a call with the team
Any strategic, project or support need. Bring the question half-formed, that is what the hour is for.
Strategic support, drawn on across the year
Advisory members hold a pool of credits to spend against senior strategic support: governance reviews, positioning work and written feedback, from a partner who already knows the destination.
Please note that this is a working prototype. Custom content tailored to your company will be integrated in an upcoming update.
Events and workstreams
Workstreams are where the year's thinking is actually made. Each one runs between the events, and your membership holds a place in them.
CAMPUS 2026
Five days in the archipelago with forty destination leaders. Working sessions, not a conference programme.
The Quarter Café | London Trends Hub
Future. Destination. Brand. 2026
X. Awards 2026
The brand and leadership workstream
Runs from September to the December summit in Dublin. Members bring a live brand question and work it through with peers, and the conclusions become the summit programme.
Monthly trends sessions
A ninety-minute read on what has moved in the last month, with the DTTT team and one guest destination. Recorded, but the value is in the room.
AI Discoverability workstream
The working group behind the current research edition. Sets the questions, tests the diagnostic and reviews the findings before publication.
Trends session at your organisation
An annual workshop, keynote or training session delivered to your team, with a strategic report afterwards.
Picked for you
Chosen against the work Visit Skåne has open this quarter.
Authentic Placemaking: The Unique Narrative of Little Tokyo
How a district-level narrative was built from resident stories rather than campaign lines, and what that changed about the way the destination talks about itself.
Latest opinions
Where the DTTT team stands on the questions moving right now.
The Circular Economy: How Tourism Builds Supply Chains That Give Back
How Technology is Transforming Rural Tourism
Brand-Led Destination Management: Destination BC's Iconics
The State of AI in Destination Management: X. Design Week 2026
Embedding AI in Destination Marketing: From Hype to Long-Term Utility
Your team this week
Six colleagues from this company have platform access under this membership.
Please note that this is a working prototype. Custom content tailored to your company will be integrated in an upcoming update.
Included, not yet drawn on
Nothing in the ladder sits above your tier. What is left is the part of the membership Visit Skåne has not used yet this year.
One annual session, delivered to your team. Not yet booked for 2026.
3 of 8 are assigned. The rest can go to colleagues or partners.
Roughly 58 hours still open in the year, unspent.
Sustainability, 12 Stages, Destination Needs and Transparency.
Also in the membership ladder
Not part of Impact, but worth knowing about. Each step up adds depth of support and more room at the events, on top of what you already hold.
9,000 credits of senior support across the year, drawn on as you need it.
Also in the membership ladder
Not part of Evolve, but worth knowing about. Each step up adds depth of support and more room at the events, on top of what you already hold.
A workshop, keynote or training session delivered to your team each year.
9,000 credits of senior support across the year, drawn on as you need it.
Also in the membership ladder
Not part of Engage, but worth knowing about. Each step up adds depth of support and more room at the events, on top of what you already hold.
Quarterly member research, and a say in what gets researched next.
A workshop, keynote or training session delivered to your team each year.
9,000 credits of senior support across the year, drawn on as you need it.
Event tickets rise from 2 to 4 at Evolve, and to 8 at Advisory.