Turku Archipelago
CAMPUS 2026
Coming soon

Destination management has been solving problems in the wrong order.

29 Sep – 3 Oct 2026 Turku Archipelago, Finland
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Host partner Visit Turku Archipelago

Driving Change as a DTTT Member

Our member programme offer is built for organisations operating at the forefront of change. From destination leaders and academic institutions to corporate partners and high-growth start-ups, each pathway is designed to strengthen capability, accelerate learning and foster meaningful collaboration.

Destinations · Academia · Corporate · Start-ups
Why a community

Together, members contribute to a more resilient, innovative and strategically aligned tourism industry

Your programmeDestination Member Programme
What is included

What every destination member gets.

The platform

Benchmark your strategy against global destination leaders

Accelerate planning cycles with direct access to more than 1,700 destination case studies, strategies and practical templates

Open the platform
The Academy

Continuous workforce and Wide Skills Development

Seven self paced programmes build institutional capability across critical disciplines spanning AI literacy, strategic management and sustainability leadership. Every module concludes with formal assessment and certification.

See the Academy
The events

Direct access to flagship events and award entries

Access delegate passes for all four core annual destination events, tailored to your chosen membership tier. Tier benefits include unlimited entry submissions for our destination awards too.

Included from Engage
Full platform access7 training programmes2 tickets per eventUnlimited X. Awards entries

Starting from1,495a year

See what the tiers add

Destination Member Programme

For DMOs, tourism boards and regional authorities

Each step up adds depth of support and more room at the events, on top of the baseline above. Most destinations start with Evolve.

Engage

1,495
Included
Platform AccessUnlimited access to case studies, reports, strategies, templates and resources.
DTTT AcademyAccess to our learning programmes on Design Thinking, AI and Sustainability Leadership.
All Access Event Pass2 tickets to each flagship event plus unlimited X. Awards entries.

Evolve

4,495
Included
Platform AccessUnlimited access to case studies, reports, strategies, templates and resources.
DTTT AcademyAccess to our learning programmes on Design Thinking, AI and Sustainability Leadership.
All Access Event Pass4 tickets to each flagship event plus unlimited X. Awards entries.
Knowledge ProgrammeCollaborative quarterly research and Workstreams shaped by members.

Impact

7,795
Included
Platform AccessUnlimited access to case studies, reports, strategies, templates and resources.
DTTT AcademyAccess to our learning programmes on Design Thinking, AI and Sustainability Leadership.
All Access Event Pass6 tickets to each flagship event plus unlimited X. Awards entries.
Knowledge ProgrammeCollaborative quarterly research and Workstreams shaped by members.
In-House Trends SessionsAnnual workshop, keynote or training session with strategic report.

Advisory

9,995
Included
Platform AccessUnlimited access to case studies, reports, strategies, templates and resources.
DTTT AcademyAccess to our learning programmes on Design Thinking, AI and Sustainability Leadership.
All Access Event Pass8 tickets to each flagship event plus unlimited X. Awards entries.
Knowledge ProgrammeCollaborative quarterly research and Workstreams shaped by members.
In-House Trends SessionsAnnual workshop, keynote or training session with strategic report.
Strategic Advisory90 hours of strategic support as an extension of your team.
What the tiers add

Knowledge, sessions and advisory.

Evolve, Impact, Advisory

Knowledge Programme

DTTT's quarterly research cycle. An annual survey open to every member picks the topics, our knowledge team does the research, and a member workstream works through the draft before it publishes. Each cycle ships as a working dashboard rather than a report, with the findings, diagnostics and tools together, and the tools stay available after a cycle closes.

The 2026 cyclesDiscoverability in the AI era. Consumer typologies and communicating sustainability. Product development and digital bookability.
WorkstreamsSmall, committed groups taking one area of work further, collectively, through the year.
Impact, Advisory

In-House Trends Sessions

A workshop, keynote or training session delivered by our team and built around a challenge your team already has, rather than a fixed curriculum. Sessions run through the same five design-thinking stages every time, empathising, defining, ideating, prototyping and testing, facilitated by certified IBM Design Thinking Practitioners. Subjects span AI and emerging technology, marketing and brand, sustainability, digitalisation and leadership.

In person or onlineSessions and keynotes can run either way. For an in-person session you cover the expenses, the rest sits inside the membership.
AfterwardsA strategic report to help the team put the session into practice.
Also standing, for every destination member
Member Workstreams
Extended team access
Member visibility
What is included

What every academia member gets.

The platform

Benchmark your strategy against global destination leaders

Accelerate planning cycles with direct access to more than 1,700 destination case studies, strategies and practical templates

Open the platform
The Academy

Continuous workforce and Wide Skills Development

Seven self paced programmes build institutional capability across critical disciplines spanning AI literacy, strategic management and sustainability leadership. Every module concludes with formal assessment and certification.

See the Academy
The events

Direct access to flagship events and award entries

Access delegate passes for all four core annual destination events, tailored to your chosen membership tier. Tier benefits include unlimited entry submissions for our destination awards too.

Included
Full platform access7 training programmes2 tickets per event

Membership at2,000a year

See the Academia Membership

Academia Membership

For universities, business schools and research institutions

One programme, built for departments that want live industry material in the curriculum rather than last year's case studies, and a route for students into real destination work.

Academia

2,000

For a department teaching tourism, marketing or destination management.

Included
Platform AccessCase studies, reports, strategies, templates and resources.
DTTT AcademyAll seven on-demand programmes.
All Access Event Pass2 tickets to each flagship event, unlimited X. Awards entries.
Inspirational SessionsFree guest lectures delivered to your students.
Academia Industry ProgrammeAcademia-Industry Day and Live Case Studies.
Built for teaching

Live industry material, inside the curriculum.

Research

Inspirational Sessions

Free guest lectures that explore how sustainability strategies, digital innovation and evolving traveller behaviours are reshaping the industry. Through human-centred design methods we examine real challenges in policy development, emerging technologies such as AI and immersive storytelling, and data-driven decision making.

DeliveryDigitally or in person, tailored to your curriculum and student interests.
Research

Academia Industry Programme

Two initiatives that connect academic institutions with real destination challenges.

Academia-Industry DayAn annual gathering, held over two days, where academics, students and industry co-create a forward-thinking curriculum through design sprints and strategic workshops.
Live Case StudiesStructured twelve-week consulting tasks. Destinations, tourism organisations and start-ups submit real business problems, which become curriculum-integrated student projects.
What is included

What every corporate partner gets.

The platform

Benchmark your strategy against global destination leaders

Accelerate planning cycles with direct access to more than 1,700 destination case studies, strategies and practical templates

Open the platform
The events

Direct access to flagship events and award entries

Access delegate passes for all four core annual destination events, tailored to your chosen membership tier. Tier benefits include unlimited entry submissions for our destination awards too.

Included at both tiers
Full platform accessLeads DirectoryPartner recognitionQuarterly planning

Partnership from£7,500a year

See the two tiers

Corporate Membership

For suppliers and technology partners selling to destinations

A structured, year-round partnership at two tiers. Both share the same foundation: full platform access, recognised partner status across all three flagship events, and a content partnership planned quarterly with your team. The difference is in-person participation.

Tier 1 Partner

Corporate Partnership

£7,500
Per annum, excluding VAT

For a partner building relationships with DMO decision-makers in person as well as online, across the whole year.

Included
Tier 1 Partner StatusLead partner recognition across all three flagship events, with the highest level of brand prominence on event websites, in delegate materials and on site.
Full Platform Access500+ case studies, 1,000+ reports and strategies, 200+ workshop templates and the LinkedIn Leads Directory.
Flagship Event AttendanceTwo team passes plus two guest passes for your DMO clients and prospects at every flagship event.
Speaking OpportunityA slot at any flagship event, co-delivered with a destination partner. Two slots per event, first come first served.
Year-Round Digital VisibilityQuarterly planning into the DTTT editorial calendar: articles, LinkedIn Live, newsletter features, podcasts and social.
Event SponsorshipPriority access to sponsor flagship events, with packages built around your objectives.
Unlimited X. Awards EntriesFree entries to the awards and attendance at the ceremony.
Tier 2 Partner

Corporate Visibility

£2,250
Per annum, excluding VAT

For a partner who wants platform access, partner recognition and sustained visibility without event attendance.

Included
Tier 2 Partner StatusPartner recognition across all three flagship events, on event websites, in partner listings and in delegate materials, whether or not your team attends.
Full Platform Access500+ case studies, 1,000+ reports and strategies, 200+ workshop templates and the LinkedIn Leads Directory.
Quarterly PlanningA dedicated marketing and communications session each quarter, setting the topics, campaigns and channels for the months ahead.
Year-Round Digital VisibilityAuthored articles, LinkedIn Live sessions and webinars, newsletter features, podcasts and social amplification.
Event Attendance at Delegate RatePlaces at X. Design Week, CAMPUS and Future. Destination. Brand. at the standard delegate rate.
Event Sponsorship on RequestSponsorship of an individual flagship event discussed and priced separately.
Add-ons

Activations

Priced per activation, available at either tier

A small number of exclusive in-person activations at the sector's most important trade shows, priced per activation.

On request
ATM Dubai, An Evening WithAn opening-night gathering for 60 to 75 C-level DMO leaders from the GCC and wider Middle East. Up to four partners.
WTM London, The Quarter CaféA two-day partner presence with a daily Breakfast Briefing for around 80 senior DMO contacts. Up to four partners.
ITB Berlin, Leadership DinnerA Michelin-star dinner for 30 selected leaders and ministerial-level figures. Two partner places only.

Platform benefits can be shared with all employees. The Academy is not included at either tier. Corporate Visibility members may move to Corporate Partnership at any point in the membership year, with the fee already paid credited against the difference.

Where partners fit

Access and visibility.

Visibility

Year-Round Digital Visibility

Corporate members take part in DTTT's editorial and content programmes, keeping a consistent presence among European DMO decision-makers. We plan quarterly to identify relevant topics and thought leadership opportunities. Contributions may include industry articles, LinkedIn Live events or social media features, all following editorial guidelines so the output is genuinely useful to the community.

Visibility

Speaking Opportunity

Speaking slots at any flagship event, on a first-come first-served basis. Sessions are designed as collaborative, delivered alongside destination partners so the perspective stays practical for the audience. Two slots are available per event across X. Design Week, CAMPUS, X. Awards and Future. Destination. Brand.

Visibility

Event Sponsorship

Listed on the current membership page with no explanation anywhere on the site. The sponsorship tiers, what each includes and which events they apply to all need writing before this page goes live.

What is included

What every accelerate member gets.

The platform

Benchmark your strategy against global destination leaders

Accelerate planning cycles with direct access to more than 1,700 destination case studies, strategies and practical templates

Open the platform
The Academy

Continuous workforce and Wide Skills Development

Seven self paced programmes build institutional capability across critical disciplines spanning AI literacy, strategic management and sustainability leadership. Every module concludes with formal assessment and certification.

See the Academy
The events

Direct access to flagship events and award entries

Access delegate passes for all four core annual destination events, tailored to your chosen membership tier. Tier benefits include unlimited entry submissions for our destination awards too.

Included
Full platform access7 training programmes

Membership at70a month

See Accelerate

Accelerate Programme

Accelerating growth for early stage tourism innovators

Designed for emerging travel companies, this streamlined membership tier provides immediate access to our global digital hub. Members participate in dedicated editorial initiatives, gaining industry prominence by contributing practical expertise to the broader destination ecosystem. 

Accelerate

70
Per month

For a young company building for destinations that needs a route to the people deciding.

Included
Platform AccessBest practices, insights and supplier directories, the always-on calendar, events and workstreams.
All Access Event Pass2 tickets to each flagship event, unlimited X. Awards entries.
Editorial SeriesOpinion pieces, LinkedIn Live sessions and podcasts, co-authored with the DTTT team.
Visibility and RecognitionCurated presence at DTTT events and automatic X. Awards Start-Up Innovation entry.
For early-stage teams

Contribution rather than exhibition.

Accelerate

Editorial Series

Accelerate members contribute to the DTTT editorial programme through opinion pieces, LinkedIn Live sessions and podcasts. Co-authored pieces combine DTTT's expertise with your experience on the ground, covering data, emerging technologies, rural tourism and sustainability. All contributions follow editorial guidelines, so what you publish genuinely serves a senior DMO audience.

Accelerate

Visibility and Recognition

Meaningful visibility at DTTT events through the year, built around contribution rather than exhibition. That means connecting with CMOs and destination leaders at The Quarter Café during WTM London, automatic enrolment in the X. Awards Start-Up Innovation category with complimentary entries, and real conversations with the people shaping destination strategy.

The community

The industry works this out together.

Inclusions

What each membership includes.

Open any programme to see the full list. Destinations shows all four tiers side by side.

What is included
Engage€1,495
Evolve€4,495
Impact€7,795
Advisory€9,995
DTTT Platform
Case Studies
Design and Strategy Templates
Reports Directory
Always-On Calendar
Flagship Events On-demand
DTTT Academy
Digital Literacy for Effective AI
AI Transparency Learning Programme
AI Strategy and Leadership
Sustainability Leadership
Design Thinking Fundamentals
DTTT Flagship Events
X. Design Week
2 tickets
4 tickets
6 tickets
8 tickets
CAMPUS
2 tickets
4 tickets
6 tickets
8 tickets
Future. Destination. Brand.
2 tickets
4 tickets
6 tickets
8 tickets
X. Awards
Unlimited
Unlimited
Unlimited
Unlimited
Knowledge Programme
Member Workstreams
×
Quarterly Member Research
×
Bespoke Research Requests
×
In-House Trends Sessions
Annual Trends Workshop
×
×
Industry Keynote
×
×
Bespoke Training Sessions
×
×
Speaker Coaching Day
×
×
AI in Practice Workshop
×
×
XR Immersive Workshop
×
×
Strategic Advisory
Bespoke Data Analysis
×
×
×
Custom Research
×
×
×
Digital Trend Analysis
×
×
×
Strategy Development
×
×
×
Benchmarking Support
×
×
×
AI and Digital Transformation
×
×
×
What is included
Engage€1,495
Evolve€4,495
Impact€7,795
Advisory€9,995
Included Not included
Inclusions

What each membership includes.

Open any programme to see the full list. Destinations shows all four tiers side by side.

What is included
Academia€2,000
DTTT Platform
Case Studies
Design and Strategy Templates
Reports Directory
Always-On Calendar
Flagship Events On-demand
DTTT Academy
Digital Literacy for Effective AI
AI Transparency Learning Programme
AI Strategy and Leadership
Sustainability Leadership
Design Thinking Fundamentals
DTTT Flagship Events
X. Design Week
2 tickets
CAMPUS
2 tickets
Future. Destination. Brand.
2 tickets
X. Awards
Unlimited
For the institution
Inspirational Sessions
Academia-Industry Day
Live Case Studies
Included Not included
Inclusions

What each membership includes.

Open any programme to see the full list. Destinations shows all four tiers side by side.

What is included
Corporate Partnership£7,500
Corporate Visibility£2,250
Standing
Partner status at flagship events
Tier 1 Partner
Tier 2 Partner
DTTT Platform
Case studies, reports and strategies
Workshop and strategy templates
LinkedIn Leads Directory
Flagship events on demand
Visibility and content
Quarterly planning meetings
Year-round editorial and content programme
Newsletter, LinkedIn Live, podcast and social
DTTT Flagship Events
Team and guest passes to every flagship event
2 team, 2 guest
Standard delegate rate
Speaking opportunity at a flagship event
×
Event sponsorship opportunities
Priority access
On request
X. Awards entries
Unlimited, free
Standard entry rate
Activations
Trade show activations
Available
Available
Corporate Visibility members may move to Corporate Partnership at any point in the membership year, with the fee already paid credited against the difference.
Included Not included
Inclusions

What each membership includes.

Open any programme to see the full list. Destinations shows all four tiers side by side.

What is included
Accelerate€70 / month
DTTT Platform
Best Practices
Insights Directory
Supplier Directory
Always-On Calendar
Events and Workstreams
DTTT Academy
Leadership programmes
×
Editorial Series
Co-authored opinion pieces
LinkedIn Live sessions
Podcast episodes
Visibility and Recognition
The Quarter Café, WTM London
X. Awards Start-Up Innovation
Automatic entry
Included Not included
Questions

Before you decide.

On Destination, Research and Corporate programmes, platform benefits can be shared with all employees. There is no per-seat licence and no named user. The seat position on Accelerate is still being settled.

Every Destination and Research tier includes the All Access Event Pass, covering X. Design Week, CAMPUS and Future. Destination. Brand., plus unlimited X. Awards entries. The number of tickets rises with the tier, from two at Engage to eight at Advisory. Corporate Partnership includes two tickets plus two guest tickets for your DMO clients.

Evolve brings you into the Knowledge Programme, so the research agenda is partly yours and you sit in the workstreams. Impact adds delivery into your own organisation, through an annual in-house workshop, keynote or training session with a strategic report afterwards. If the priority is shaping what gets researched, start at Evolve. If it is moving your own team, Impact.

Billing period, currency treatment and VAT position across the four programmes.

Upgrade terms, timing and how the difference is handled.

Onboarding sequence, how quickly accounts are issued and what the first weeks look like.

Join the destination leadership network.

You can enrol directly into your chosen programme today. Alternatively, our Knowledge Team is available to evaluate your strategic goals and recommend the best partnership pathway for your team.

Research, frameworks and field notes on destination transformation. No noise.

The industry brief, monthly

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Industry research, open frameworks and field-tested practice on how destinations lead through AI, sustainability and brand. Since 2012.