Sustainability Leadership

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Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.

1. Understanding Sustainability

This module will be dedicated to understanding the different aspects of sustainability, what are the most commonly accepted guidelines and who is standing out as a leader overall.

Main Lesson

Case Studies

Coming Soon

This module will be available on the 29th October.

2. Choosing a Sustainable Journey Path

This module is dedicated to understanding the different sustainability certifications and badges available for destinations. We will look at which criteria DMOs should prioritise when defining their path in sustainability.

Main Lesson

Case Studies

Coming Soon

This module will be available on the 5th November.

3. Leveraging Data & Measuring Impact

In this module, we will analyse available data in order to set the targets for future actions. Using co-creative techniques we will look at public, private and user data to understand what data is accessible and what data we need.

Main Lesson

Case Studies

Coming Soon

This module will be available on the 12th November.

4. Sustainability & Effective Communication

Once priority has been established, we can explore how to communicate and convey the right message to the general public, local community, visitors, industry and government and policymakers.

Main Lesson

Case Studies

Coming Soon

This module will be available on the 19th November.

5. Co-designing Strategies for a Sustainable Future

In the last module, will look at the future of destination strategies, reiterating the importance of considering sustainability as part of the overall strategy rather than the final goal to achieve.

Main Lesson

Case Studies

Coming Soon

This module will be available on the 26th November.

Resource Hub

In this resource hub, you’ll find a range of content to help you think creatively and identify opportunities for applying Sustainability within your organisation. Various reports are also shared with the latest research, alongside a collection of case studies sharing practical implementation by innovators in the tourism sector.

Case Studies

Reports & Strategies

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Final Exam

You'll need to get 70% marks to pass. You can submit as many times as needed until you pass, but you will need to allow 7 days between attempts for them to be valid.

Coming Soon

This module will be available on the 3rd December.