In a travel landscape long dominated by speed, volume and superficial experiences, a clear shift is underway. Deep travel has emerged as a defining mindset, one that prioritises meaning over metrics, human connection over superficiality, and experiences that linger long after the trip ends.

This report, created by One Planet Journey, is the first of its kind to examine this growing movement, profiling the travellers driving it and the opportunities it offers to destinations and travel brands.

1. The Rise of Deep Travel
2. Who are Deep Travellers
3. The Addressable Market for Deep Travel
4. Benefits of Deep Travel
5. Marketing Towards Deep Travellers
6. How One Planet Journey can help