Copenhagen All Inclusive: Tourism In The Capital Of Denmark 2024-2030

We want to set a new agenda and standard for measuring tourism's value. Today's accounting of tourism is far from all inclusive. Tourism contributes to climate challenges, but it also offers much more positive social value than what can be observed through occupancy and revenue figures.

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Therefore, we want to shed light on the actual contributions of tourism to society and the world. We will include both the positives and negatives and the direct and indirect effects of tourism. Not just a partial contribution but the overall impact at all levels. That’s why our strategy is named Copenhagen, All inclusive. We want to change from a passive all inclusive approach, where everything is made easy and convenient, to an active all inclusive strategy, where guests and destinations see the complete picture – and strive to make good even better and minimise bad.

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We wish to develop tourism so it can contribute positively to local, national, and global development when all is considered. And we aim to inspire others to do the same. It is important for us that tourism development in Denmark’s capital benefits the entire country.

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The world is changing like never before. War, chaos, and climate change have become so tangible and visible that they are making a noticeable and daily impact on us. We stand literally on the burning platform.

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The capital of Denmark will experience historically high-capacity expansion in the coming years, and towards 2030, even more travellers are expected. In 2019, more than 1.4 billion international arrivals were recorded globally; by 2030, the UN expects 1.8 billion international arrivals (UNWTO). In Copenhagen, we also expect significant growth in tourism. This growth will challenge the support for tourism and tourism sustainability, emphasising the need to accelerate a transition to sustainable tourism.

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The UN, EU, Denmark, and Copenhagen have set ambitious climate goals, and our city’s tourism should promote the realisation of these goals. We are not leading the green transition when it comes to tourism, but we aspire to. We will increase international competition to create sustainable tourism as quickly as possible. And we believe Copenhagen can inspire action far beyond its borders. We have the world's attention, and with that comes responsibility.

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To us, tourism is a highly undervalued instrument. Tourism is the world's fourthlargest job creator. Tourism has superpowers that, today, create much more than experiences, accommodations, and revenue. Tourism leaves lasting impacts. It contributes to tolerance and understanding among people and cultures. It creates jobs and development that help both individuals and local communities. It helps develop and establish new green products and practices. These powers should be further harnessed.

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It requires responsibility, leadership, and openness to challenges. It requires putting the community's long-term interests ahead of our short-term gains. Wonderful Copenhagen will, therefore, take the lead with all our partners and use our collaborative power. We will inspire those around us and show each other how tourism can be used as a tool to create a better world.

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The future of all inclusive tourism is not just a ticket to relaxation but a shared responsibility among the industry, stakeholders, and guests