The Inside PR 2026 report pulls back the curtain on the state of PR today and what it reveals about where the industry is headed.

Based on insights from nearly 600 PR professionals across job levels and industries, the report examines the challenges, opportunities, tools and trends shaping the sector, empowering PR professionals with the intelligence they need to prepare, prioritise and plan effectively for the year ahead.

1. Executive Summary and Key Findings
2. Data and Insights
3. Final Thoughts
4. Methodology and Full Results