Towards the end of 2025, we surveyed 1,000 marketing professionals to understand the challenges faced over the past 12 months and what businesses plan to do in 2026. Responses were gathered from a range of seniority levels, from middle management to C-suite executives, across multiple industries including automotive, FMCG, fashion, professional services and more.

This report shares our findings and enables you to benchmark your business against organisations of a similar size.

Gain insights into:

• The biggest business challenges marketers anticipate facing
• The marketing activities predicted to drive the most revenue
• The areas where additional investment will be made
• How marketers are measuring the success of their efforts

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1. Who did we survey?
2. Marketing performance in the past 12 months
3. Marketing performance in the past 12 months
4. Marketing measurement & technology
5. The key to success in 2026