Toolkits
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Marketing
The New Rules of Search
This guide explains how search is evolving, how to rethink KPIs, and how to measure marketing success in the new search era.
Summary
In this guide, you will learn how the search and discovery landscape is changing, how to rethink your approach to KPIs, and subsequently how to measure marketing effectiveness within the new era of search. By the end, you should be able to successfully implement a total search strategy and understand how to overcome barriers to change.
Premium content, included with Evolve membership and above.
What it covers
- The need for a "Total Search" approach
- How the search and discovery landscape is changing
- Rethinking KPIs and marketing effectiveness
- Implementing a "Total Search" strategy
- Overcoming barriers to change
- Future-proofing performance marketing with Total Search
Why it matters
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