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Marketing
The OTA Advantage: Travel Experience Trend Tracker | Fall 2025
This report explores how OTA visibility and digital platforms influence direct bookings in a fast-changing travel market.
Summary
Exploring the ripple effect of visibility - what directional data reveals about the link between OTAs and direct bookings. The travel industry has transformed to endless possibilities. In today’s fast-changing online market, operators must adapt quickly to stay ahead. Those maximizing digital platforms will emerge on top.
Premium content, included with Evolve membership and above.
What it covers
- Unpacking the research findings
- Building a winning distribution strategy
Why it matters
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