5.2 Recovery Campaign Concepts

With this template, we are gonna guide you in the creation of Recovery Campaign Concepts, stories for your target audiences and channels.

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First, we guide you in the process of creating content ideas for each channel through the use of storyboards. Use the space for each channel to idealise your content concept and drop images, links and text for Instagram, Facebook, Twitter and TikTok. Then, think about the captions or messages for each story, the links to your website, the hashtags you want to use and the stickers or filters you want to use or create from scratch to personalise your stories.

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Second, you will be able to create story sets: different groups of serialised content that have a logic path and stimulate the audience to know more about the content they see. Think about which ambassadors or influencers might be good for the story sets and how you can use already existing content to create a serialised set of the content without creating it from scratch.

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Third, think about the channels you want to use to target your audience and define for each channel which target market you can reach through them, how you can distribute content through them and what are the messages you’d like to launch.

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