Asana & MURAL Toolkit for Destinations

The key to success in digital is often closely aligned with destinations' effective and strategically focused approach to tackle projects.

The key to destinations working successfully in digital is often closely aligned with their effective and strategically focused approach to tackling projects and day to day work as an organisation. Ensuring that not only the (digital) marketing department is embracing new ways of doing things, but it is also critical that a digital approach to the overall workflow is adopted throughout all departments (online and offline). Adopting new methods and tools is the first step towards ensuring your teams and organisation is fit for major shifts in digital and has the ability to tackle this quickly.

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The key to destinations working successfully in digital is often closely aligned with their effective and strategically focused approach to tackling projects and day to day work as an organisation. Ensuring that not only the (digital) marketing department is embracing new ways of doing things, but it is also critical that a digital approach to the overall workflow is adopted throughout all departments (online and offline). Adopting new methods and tools is the first step towards ensuring your teams and organisation is fit for major shifts in digital and has the ability to tackle this quickly.

One of the things we can learn from successful startups that adopt a Silicon Valley culture within an organisation is the fact that tools play a major role in being able to deliver on a set vision. Tools that focus on project management, creativity or collaboration provide the necessary support, connecting everyone in a digital environment to work through projects, campaigns or task methodologically. This tech infrastructure and mindset is often something that destinations need to catch up on.

Here at the #DTTT, we have been championing the use of collaborative tools to help destinations overcome some of their major challenges and work productively, goal-oriented and deliver successful activities in digital. What is holding back most destinations is the fact that small teams, limited resources and longer to-do lists often make it challenging to get it all done, work strategically while still being able to react to real-time developments or develop major opportunities further without needing long timeframes to do so. Having tested and worked with two tools for more than four years, we know it is small changes and getting started with introducing new tools that can make all the difference.

Essential Toolkit

MURAL- Get Creative

We are using MURAL as a key tool to ideate and collaborate on storyboards, concept development with clients, for workshops and all other design matters. Do you need to work out customer journeys, work on mapping out personas, UX needs, design products, plan your content, then our many templates as part of the Launchpad will provide a tonne of inspiration on how you can use canvases for designing and thinking about your biggest challenges.

MURAL allows a 30-Day trial for new users, which is a great way to test the tool, its use and opportunities. We can help you get started and set it up for you through a complimentary MURAL remote design session. If you are developing your digital strategy or need to work through your next big campaign activities, then using MURAL might be a great way to ideate, engage and have some digitised outcomes and action plans.

All our templates/ canvases for collaboration are also available in MURAL and can be used either as a printout (preferably in A1 but many also work in A4) or directly opened in MURAL to be populated with ideas and stickies. We have produced a wide range of templates and canvases, so make sure you browse through our Template selection and see how you and your team could use it.

Check out our Top 5 Canvases:

Asana - Get Productive

For all things project management and planning, we use Asana to get organised, stay focused as a team and map out sometimes major projects from start to finish (from transformation work with clients to social media or newsletter planning). What is great about the use of Asana is the fact that it totally transforms the way you communicate and interact internally, having the capability to replace internal emails.

Asana is not just about assigning tasks, due dates and setting milestones but also helps to keep teams in the loop about project progress and saves time as everyone can plan and work more efficiently.

Check out our exclusive DTTT Asana Project:

365 Days of Storytelling

Simply get an Asana account, then download our Asana project directly into your account and use it privately according to your own needs.

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The key to destinations working successfully in digital is often closely aligned with their effective and strategically focused approach to tackling projects and day to day work as an organisation. Ensuring that not only the (digital) marketing department is embracing new ways of doing things, but it is also critical that a digital approach to the overall workflow is adopted throughout all departments (online and offline). Adopting new methods and tools is the first step towards ensuring your teams and organisation is fit for major shifts in digital and has the ability to tackle this quickly.

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