Discover our library of business case studies, showcasing businesses of different sizes from around the world.
Small adaptations make a massive difference to the overall visitor experience, opening up opportunities to travel for neurodiverse individuals.
Bob W isn't just a short-stay apartment provider, they're a beacon of transparency and action in the often-murky world of hospitality sustainability.
The conversation swirled around generative AI's transformative potential for tourism, from personalised travel itineraries to immersive virtual tours.
Google shed light on the science behind creating compelling content that truly resonates with its intended audiences.
Skyscanner reveals the key trends that are influencing travel decisions and shares practical guidance for destinations to refine their strategies.
The travel industry is showing strong signs of recovery following the pandemic. People are eager to reconnect and explore new destinations.
In this case study, we will discuss the steps hospitality businesses can take to become more sustainable.
The Wild Escape is a project connecting schools with museums in the UK to teach the importance of biodiversity in a creative manner.
Dinner on the Lake is a unique gastronomic experience in Belgium. Guests indulge in a six-course dinner while surrounded by idyllic views.
Lufthansa has turned to live auctioning technology to attempt upselling premium seating on their international flights.
The Dark Sky Reserve Alqueva was the first to be recognised as a "Starlight Tourism Destination", with a focus on sustainability and innovation.
Marriott International has added Instant Booking features for its MICE offering, simplifying the booking process and improving efficiency.
Aertrip enabled Aerin - a personal travel assistant - which allows users to find the best flight deals with simple voice commands within seconds.
Journee Trips sends people on holiday to surprise destinations and they plan everything for the traveller - stress-free planning.
The Estonian and Finnish Forestry Management Organisations teamed up to promote hiking tourism routes, through storytelling and a simple website.
Celebrity Cruises has diversified its marketing approach and branched out into the metaverse to showcase the cruising sector to new audiences
The Dream Tapestry experience is powered by DALL·E, an AI model that takes the text and turns it into images - that never existed before.
What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.
Art has no borders - with digital, artwork becomes global. This turns art into a key element of destination marketing.
Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.
Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.
Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.
The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.
YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.
The Learning and Development pillar of INSETE organises and delivers educational actions to support, promote and enhance capabilities.
Sweeply is not only trying to improve efficiency and productivity but also ensuring that this improvement finds its way back to service excellence.
Understand what sits at the heart of the success of these three impressive women.
With the right insights on destination wellbeing, destinations can use their funding and marketing activities to address weakness at a product level.
Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.
Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.
The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.
Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.
Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.
Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.
Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.
Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.
In this short keynote, Ashish Arya, from Pinterest, guided us through how brands can inspire the return to travel.
In this session, Eva Stewart, from YouGov, and Stephanie Boyle, from Skyscanner, provided us with an overview of emerging traveller behaviour.
Tiffany responded that the world has seen a huge loss as a result of the covid-19, which includes job losses.
Tasha discussed Contiki's 2025 sustainability strategy and their plans to be carbon neutral from 1st January 2022.
In this keynote, we explored TUI's commitment to driving the industry toward a more sustainable future with Melvin Mak.
JoAnna joined X. Festival to provide a keynote on the tourism trifecta, composed of sustainability, storytelling and social impact.
Peter joined X. Festival to talk to us about sustainable events, which he describes as being better for the planet and for your business.
Iva Kutle Škrlec, Global Director of Destination Marketing at Google, delivered a keynote on ‘Exploring Global Trends with Google’.
Pete Comeau, The Managing Director at PhocusWright, during his talk ‘Shifts in Digital Behaviour’, discussed the travel market post-pandemic.
Paviljon EXPANO was constructed in Milan in 2015 with the vision of complete reconstruction.
Cees Bosselaar opened the second day of the X Festival offering his views on emerging trends and best practices as we rebuild confidence in travel.
Lethabo-Thabo joined X Festival to discuss the ‘Trending in Travel’ report published in November 2021 by WTTC and Thetrip.com group.
Christian Møller-Holst, CEO and founder of Goodwings, joined us at X. Festival to deliver the final keynote for ‘Emerging Trends’.
David Meany, Director Partner Marketing of The Travel Corporation, presented their strategy for developing Diversity, Equity and Inclusion (DEI).
Immersive technologies are an extensive range that lie within the Reality-Virtuality spectrum.
Museums and galleries are no longer just a collection of artefacts.
In the previous article, we talked about how destinations can transform their experience offerings through digitisations.
Europeans will be among the first to travel internationally within regional 'bubbles', as destinations slowly reopen to international travel.
This report published by Skyscanner contains valuable insights to enter a new phase after a year like no other.
Dominique reveals that during the pandemic, there has been a 2.5x increase in engagement through social media platforms.
Luca starts by explaining that if travellers are changing their behaviour, as a hotel, business or DMO, you need to change your strategy yourself.
The world's travel and tourism industry reached near-complete shutdown this year.
Ashish gives us an insight into how Pinterest trends have been affected by the pandemic.
The number one question that arrives at Google is what the trends are and what is happening.
Kim takes you through this Touch Video Academy workshop on how to tell authentic stories with high quality, at a low cost.
Ben Shacham shared the different phases of travel in the pandemic and specifically what the team at Culture Trip.
This roundtable is dedicated to the re-imagination of a sector arguably worst impacted by the global pandemic.
Hundreds of thousands of micro, small and medium-sized enterprises woven together creating incredible, lasting experiences, is what makes tourism.
Maria talks us through Google's initiatives to support the tourism sector.
How can the travel industry take the global crisis as an opportunity to accelerate innovation?
Olivier shares a photo of Wuhan Water Park Festival in 2019 and 2020, a striking similarity of a crowded water park with no sense of a 'new normal'.
Starting with a positive note, how has the industry been responding to the huge challenges faced at this current moment in time?
Olivier starts by talking about the governments' expectations to use 'tools' to manage, activate and restrict travel as the virus changes and evolves.
Natalia introduces the talk by sharing that if we work together on 5 priorities, we can successfully change tourism into a more sustainable sector.
Firstly, to understand the role of GSTC Standards it is important to understand the four pillars upon which these standards are based.
Throughout the pandemic, there has still been space for progress and innovation.
Ambrose's father founded ASI Reisen in 1963 with a clear mission statement: to open people's heart and mind to nature.
Saniya introduces us to Pilota, an organisation built on the concept of maintaining safety and confidence in air travel in the midst of the pandemic.
How do you describe a place when you have no fixed address?
Akemi opens up by explaining that her business is founded upon the need to respond in real-time with technology solutions to crisis management needs.
Joshua starts by setting the scene. Right now, we are facing a catastrophic collapse in demand.
These three unique partners came together to think about how they could create a seamless experience driven by big data, AI and innovation.
In this interview with Anne Biging, she talks about establishing criteria about what the 'Healing Hotels of the World' concept should embody.
Stockholm-based Lola Akinmade Åkerström is an award-winning author, speaker and photographer.
Matthijs introduces us to Withlocals with a concept – an anecdote giving context to how the organisation came to be.
Crowdfunding is understood as sponsorship or donation-based crowdfunding; there are many available such as GoFundMe.
Benoit gives you a glimpse at the amazing experience this unique setting creates to foster innovation and help support sustainable tourism at thecamp.
The travel industry accounts for one in 10 jobs globally, making it one of the world’s most influential economies.
'Design Thinking', a creative and highly collaborative process used to visualise ideas, identify challenges, craft solutions & ultimately drive growth
E-Learning can educate and give people awareness of Tourism trends, issues, and industry technology in a relaxed and fun environment.
Jeremy starts by explaining that what we are experiencing now is a once-in-a-lifetime opportunity to build back better.
What is Tomorrow's Air and why is it important for the travel industry?
Vicky Smith's own personal experience of visiting a resort in Kenya turned out to be a real eye-opener, what she describes as 'the penny drop moment'.
This session is all about purposeful marketing, asking the question "can destination stewardship become a key driving force behind the brand?".
In this session, we are looking forward to 2021, with a sense of optimism that governments and industry will come together.
The team at the UNWTO innovation program talk us through some of their startup businesses with their respective founders.
We will connect with millennials, who will tell us about their travel plans and aspirations for 2020.
Inspirock will share proprietary data from our consumer homepage where over 25 million travelers plan trips to over 80,000 destinations.
Nicholas ran a workshop where he presented a massive digital canvas full of insights on the ever-changing consumer mindset and ideas.
Learn how to attract more visitors by leveraging, improving and exploring new horizons for you destination.
In this episode you will learn how to combine different data sets to optimise your strategy and maximise marketing campaigns potential.
Millennials are taking over the travel scene, as it has been recognised they make travelling a priority more than their previous generations.
Discover how to estimate the total potential of your destination and learn how the demand to your destination relates to the actual air traffic.
Digital transformation can help organizations reduce their environmental impact—and deliver better business results.