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NewcastleGateshead Initiative showcased how it is leveraging TikTok and Artificial Intelligence to reach younger travellers (Gen Z) and boost tourism.
Marketing Greece, outlined innovative strategies to enhance the image and reputation of Greece through the repositioning and promotion of the country.
Small adaptations make a massive difference to the overall visitor experience, opening up opportunities to travel for neurodiverse individuals.
Remote Design is a concept pioneered thanks to MURAL, taking the amazing benefits of Service Design into a remote digital environment.
The private sector has been championing data & tech for some time, with some great examples of product & service innovation arising from initiatives
Eindhoven brought together a team from all different industries within the city to create a truly dynamic identity.
Learn how to create a powerful platform to put innovation at the heart of your destination's activities.
Eindhoven365 has high ambitions and a passion for city marketing.
With so much to do and so little time, it is always a challenge to find the most suitable attractions, activities and routes within a destination.
Jean-Philippe currently has worked at Geneva Tourism for a number of year's where he's been progressively building up an impressive data dashboard.
We talked about Visit Sørlandet in the second section of the report about Centres of Excellence.
Learn, test, see what works and adapt what works - it’s not always as straightforward and it changes as it evolves.
Finavia thinks differently - it is all about the passenger’s total travelling experience.
Puerto Rico talk about how the newly formed DMO is welcoming visitors back to the island of Puerto Rico, and not only for its beautiful beaches.
The campaign comprised of two people, the so called ‘remote controlled tourists’ (RCTs), who explored the city of Melbourne for 8 hours a day
Stockholm Sounds centred around the theme of music and is aimed at introducing both famous and rather unknown insider spots within the city.
Today's travellers are busy, distracted and yet more informed about the places they want to go than ever before thanks to social media.
Vancouver Island and CrowdRiff joined us to discuss how to encourage more UGC as part of your social strategy.
A discussion on the challenges of communicating a largely intangible product by successfully bridging the gap through emotive storytelling.
Contiki, the world's leading youth travel company have been working hard to stay on point when it comes to engaging with the millennial audience.
AirBnB had done projects previously taking unique locations and making them bookable for once in a lifetime experiences.
The 'Explore Denmark' campaign was introduced in 2014 to market Denmark's city break destinations across all markets.
This case study shows how VisitOSLO created a great alliance in the occasion of the XGames.
The cooperation between Wonderful Copenhagen and Norwegian is based on new direct routes to Copenhagen opening up from the United States.
Dubai is the 4th most visited city worldwide, but like others, each destination deals with different challenges and barriers.
Sojern talks about the current hot topic of 'programmatic advertising', explaining what it is and how this differs to conventional 'real time bidding'
Helsinki's geographic location is a huge strategic advantage, providing the shortest route between Europe and Asia.
Fjord Norge AS/Fjord Norway is marketing the region as an adventure travel destination, developing competitive areas.
Visit Finland partnered with travel audience for a pilot campaign targeting the niche German market.
Visit Denmark created 'Under the Hood' to ensure their team was ready for a content driven marketing approach.
Fabian Reichle from Switzerland Tourism shares some key learnings from starting out with influencers years ago to now.
In this talk, Jeremy shares essential know-how on steps to succeed in social and understanding what’s important in social media content strategies.
Tourism Australia talks about how they speak to millions daily via Tourism Australia's platforms to become the most-followed destination globally.
We hosted a panel with a few destinations and travel companies to discuss their different experiences and strategies with the Asian market.
Visit Finland share insights with the rest of the DMO community about the approach they were taking in creating a seamless brand experience.
Eindhoven is a city which has taken a different turn in its overall business strategy as a DMO and more concretely in how that play out in activities.
Eindhoven365 is the organisation responsible for city marketing that has the complex task of ensuring visitors worldwide get to know the city.
Due to the growing expectations and needs of city travellers, cities have to deliver and offer an authentic experience.
Despite Finland's exceptional qualities, the country was once considered a rather niche destination within European tourism.
Dolomiti Paganella and Val Di Sole to talk about their experiences rebuilding their own Trentino-based DMOs from the bottom up.
Alice and Sophie share how they are responding to overcrowding in Paris, developing a content strategy to promote positive geographic spread.
Manuela Nicoletti, Director of Marketing at Ticino Turismo, speaks about the evolution of the destination brand we see today.
Find out how Banff & Lake Louise Tourism's communication strategy aims to educate visitors and promote positive geographic spread.
Meryl Le Feuvre from Visit Jersey talks about how the island has been pioneering its experience and product strategy.
In this case study, we will focus on how the brand LAAX is being built entirely around the winter product, ski slopes and snow parks.
As the city tourist board, Ljubljana know about the best tours and packages that visitors will enjoy and is now moving towards commercialisation.
Over the last 4 years, the tourism board of Dolomiti Paganella has witnessed a complete restructuring.
As consumer behaviour evolves in a multi-touchpoint world, so too does our ability to engage audiences at each and every moment.
For three years, Sojern and Tourism New Zealand have partnered to create brand awareness and drive more people to this bucket-list destination.
Overcrowding is something we are now all familiar with in the travel and tourism industry, be it directly or indirectly.
Hoor Alkhaja, Associate Vice President at Dubai Tourism, shared insights on Dubai's rebrand and its 360 marketing strategy targeting Chinese visitors.
Remaining true to the core values of your brand and recalling them continuously with content throughout the visitor journey is not easy.
Focuses and values have shifted from commercial to community, from destination to ‘localhood’, from tourism as a goal to tourism as a tool to develop.
Les Îles de la Madeleine is working extensively with Design Thinking techniques helping the destination to create projects and promote tourism.
The recent promotional successes of San Francisco Travel, the official DMO of the city, demonstrate that the city’s shared values can be powerful.
Oslo’s storytelling is based on the values that portray the city as a very inclusive place where pride is celebrated.
With competition growing among destinations, Helsinki needed to set itself apart from other Nordic Capitals with a rather understated strategy.
We provide three examples of DMOs who we think successfully became ‘glass box brands’ and redefined their role as DxO.
The objective of this campaign was to showcase that despite the fragility of the region, visitors can still have authentic, high-quality experiences.
Visit Finland identified a unique opportunity to leverage Finland's distinct identity. Drawing on the country's renowned reputation for happiness.
This is Athens sets the tone for an authentic destination experience, utilising the power of locals to share their stories about the city.
MarketingOost used multimedia experiences to promote the heritage of the Hanseatic League through educational storytelling and inspire creativity.
Through persuasive storytelling in a diverse range of marketing campaigns, the Catalan Tourist Board has driven more responsible visitor behaviour.
Bob W isn't just a short-stay apartment provider, they're a beacon of transparency and action in the often-murky world of hospitality sustainability.
The tourism industry is undergoing a dynamic shift, demanding closer collaboration between DMOs and travel brands like Skyscanner.
The conversation swirled around generative AI's transformative potential for tourism, from personalised travel itineraries to immersive virtual tours.
In this roundtable participants discussed how DMO strategies have shifted significantly over the past five years.
In this Roundtable, we discussed the major developments happening right now and how technology will define brand experiences in the coming years.
In an era of digital transformation, the Visit Norway website holds immense significance in shaping the country's tourism landscape.
Google shed light on the science behind creating compelling content that truly resonates with its intended audiences.
In a world where the tourism industry faces numerous challenges, Visit Norway stands as a beacon of innovation and responsible travel.
The Austrian National Tourist Office delved into the insights gained from building a platform-based ecosystem for data-driven applications.
Marketing Greece aim to promote lesser-known, off-the-beaten-path destinations within Greece, showcasing their attractions to a wider audience.
The tourism industry grapples with economic and political fluctuations and evolving traveller preferences, impacting DMOs' promotional endeavours.
Fáilte Ireland explore the approach to omni-channel marketing and how they produce connected, consistent and contextually relevant content.
Skyscanner reveals the key trends that are influencing travel decisions and shares practical guidance for destinations to refine their strategies.
The travel industry is showing strong signs of recovery following the pandemic. People are eager to reconnect and explore new destinations.
In the dynamic world of travel and tourism, standing out from the crowd requires a bold approach to garnering top-of-funnel brand awareness.
#UnArtificialArt is an exciting new initiative created by DTTT Member, Vienna Tourist Board.
In this case study, we will discuss the steps hospitality businesses can take to become more sustainable.
The Wild Escape is a project connecting schools with museums in the UK to teach the importance of biodiversity in a creative manner.
Ticino Turismo worked with the Pantone Institute to develop a range of colour schemes that represent the destination's touristic assets.
Dinner on the Lake is a unique gastronomic experience in Belgium. Guests indulge in a six-course dinner while surrounded by idyllic views.
MarketingOost shares its data management strategy and the process of developing new social and environmental impact indicators.
Chiara Loos shares how Helsinki built a brand centred upon the My Helsinki platform and bold and diverse marketing campaigns.
Ave Pill and Küllike Tint talk about the Estonian Tourist Board's Service Design Masterclass and how it helps businesses, such as Guidio.
Marketing Greece's "How to Athens" campaign helped visitors get the most out of their trip by promoting lesser-known locations in the city centre.
Kaisa Kosonen shared Visit Finland's approach to destination transformation, focused on digitalisation, data management and sustainability.
Find Your Freedom is a well-designed strategic campaign, centred on an interactive travel adventure highlighting the beauty and culture of Cape Town.
The Netherlands Board of Tourism & Conventions show how the tourism sector can align and adapt its marketing efforts to reflect national branding.
Lufthansa has turned to live auctioning technology to attempt upselling premium seating on their international flights.
The Dark Sky Reserve Alqueva was the first to be recognised as a "Starlight Tourism Destination", with a focus on sustainability and innovation.
Marriott International has added Instant Booking features for its MICE offering, simplifying the booking process and improving efficiency.
Aertrip enabled Aerin - a personal travel assistant - which allows users to find the best flight deals with simple voice commands within seconds.
Journee Trips sends people on holiday to surprise destinations and they plan everything for the traveller - stress-free planning.
The Estonian and Finnish Forestry Management Organisations teamed up to promote hiking tourism routes, through storytelling and a simple website.
Celebrity Cruises has diversified its marketing approach and branched out into the metaverse to showcase the cruising sector to new audiences
The Swisstainable Veggie Day promoted Swiss cuisine and encouraged chefs to source local produce and better serve the needs of vegetarian travellers
In this case study, we will explore the digital user experience on this website through different lenses - design, strategy and functionality.
The Dream Tapestry experience is powered by DALL·E, an AI model that takes the text and turns it into images - that never existed before.
6.8 out of 10 is the average life satisfaction score among respondents. This is up slightly from 6.7 measured in March 2023.
In this instalment of D EDGE’s annual Hotel Distribution Report, we analyse the last five years of digital booking data.
Intent to cruise continues to be strong among Forever Cruisers and Potential New Cruisers.
The future of AI will depend on the future regulation of AI. Many governments and organisations are issuing ‘AI guidance’
As AI systems become more advanced, it is important they remain under human control and are aligned with our ethical values.
For campaigners and policy makers, this report is a guide to the relationship between the Travel & Tourism sector and nature.
Creating sustainable cities presents a significant challenge for major international capitals.
This is based on the TrippleTM Framework. Guiding you to make meaningful change step by step, with clear goals and actions.
This guide details the latest places to eat and drink, attractions, accommodation and entertainment across Greater Manchester.
Identify the trends of the Italian market to Spain, specifying the segments with the greatest strategic value.
This report intends to serve as a benchmark of redemption opportunities and engagement strategies for today’s credit card reward.
The visitor economy makes a positive contribution to all aspects of life across the Telford & Wrekin borough.
Despite cost of living pressures, Britons remain keen to take holidays both at home and abroad.
Many companies are becoming software companies, creating new digital products to serve their customers and partners better.
Based on research in Q4 2023, consumers demonstrated a strong preference to undertake cruises within their own global region.
The objective of this partnership was to consider a range of viewpoints to help prioritise Nature Positive Tourism actions.
The Travel Experiences Trend Tracker focuses on the in-destination travel experiences industry.
The twelve-month HSA pilot programme tasked HSA locations with forming partnerships to address multiple high street issues.
The twelve-month High Street Accelerator (HSA) pilot programme tasked 10 locations with forming local place partnerships.
The guide outlines the development, application, assessment and adaption processes partnerships need to meet the needs of a place.
Aviation is an essential part of business travel, fostering connectivity and international collaboration.
The term “membership organisation” is broad, encompassing a variety of organisations from trade groups to civic societies.
For the 2023 report, data was collected between January and May 2023, including a full review of official destination websites.
The 2024 Global Travel Trends Report uncovers the driving forces behind why people are travelling right now.
Improved air connectivity and seat capacity are helping to make travel easier, as airlines respond to traveller demand.
Challenges related to climate change have been increasingly stressing the need for the European travel industry to adapt.
This strategy is intended to guide the activities and work programme of South Dublin County Council from 2024 to 2029.
Connecting information across tools, teams, and workflows is essential to optimizing resources and accelerating ROI.
The climate crisis is urgent. Around the world, natural disasters are becoming more extreme and species are being wiped out.
As of 2023, Austria is in the top third place worldwide in the renowned Sustainable Travel Index.
Cities are among the most visited destinations worldwide, however, the capacity to capture overall impact of city tourism varies.
Content trends evolve at the speed of fleeting attention spans and each social media platform has its unique audiences & nuances.
In today’s rapidly evolving marketplace, the concept of customer loyalty is undergoing a significant transformation.
Tourism involves many stakeholders, including public & private sectors, civil society, communities and the visitors themselves.
This explores issues around the growing phenomena of screen tourism, where visitors travel to locations at which films are filmed.
This Tourism Development Framework (TDF) encapsulates the tourism development strategy and framework of Cape Town for 2019-2023.
In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse.
This research aims to investigate and qualify the impact of place partnerships, what they achieve and how they achieve it.
As the pace of cybersecurity threats and breaches accelerates, enterprise security teams struggle to manage risks.
The 2024 Olympic Games will have a profound impact on the tourism landscape of Paris.
Travel embodies the essence of human connection. Revolving around shared moments and interactions that leave lasting impressions.
In 2022, the competition for the 2022 European Capital of Smart Tourism was launched and 29 cities from 13 countries submitted.
Leading organisations are deploying their sustainability strategies and measuring their progress across the entire value chain.
Travel inspiration & booking resources have shifted, impacting content influencing purchases.
The time is right to look to the future and set a 10-year strategy for the Western Australian visitor economy.
In an increasingly competitive, global market Scotland must be able to offer a memorable and unique visitor experience.
Asia new Europe for 2024? As the world gears up for another year of post-pandemic travel, the industry will see Asia take stage.
Climate change threatens all life on the planet, as well as the very destinations that tourism relies on.
The data space is deployed by a consortium of 19 partners from nine EU countries, coordinated by the Europeana Foundation.
Generative AI promises to fuel revolutionary innovation and transformative growth. Driving change demands personal intervention.
The incentives industry continues to see strong performance even as post-pandemic volume pushes start to level out.
This Report reveals the evolution of PR and communications, including increased data reliability, access and interpretation.
The reciprocal relationship between hotels and online travel agents (OTAs) is well understood but there is a changing status quo.
As humans and technology become more entwined, it’s wise to be cautious about where we place our trust.
Artificial Intelligence (Al) is rapidly progressing from speculative buzzword to transformational core business technology.
Placing people at the heart of tourism is key to success in a market where visitors are increasingly looking for connection.
Despite slowdowns in the corporate sector, overall demand within the hospitality industry has remained strong.
For generations, PR, comms and other media relations professionals have operated on the notion that pitching is a chore.
2023 was a positive year for European travel. Industry-wide occupancy, Average Daily Rate (ADR) and RevPAR showed positive trends.
In 2024, intention for overseas travel is generally positive across studied markets, especially among Brazilians and Koreans.
We are now seeing the pace of hotel price growth moderating in 2023 on the back of tempering inflation rates and slowing demand.
The 2024 collection of best practices has been derived from the applications that cities submitted to the competition.
The purpose of this paper is to enhance and facilitate the exchange of best practices in promoting innovation and sustainability.
It is essential that the Living High Streets ethos is understood from the outset. This is a community-led approach.
Between July and September 2023, more than 414 million international tourists travelled globally, a 21.5 percent yearly increase.
The political cycle 2019-2024 has arguably been one of the most turbulent for the EU.
Tourism Jasper has developed a holistic Destination Stewardship Plan with Parks Canada and the Municipality of Jasper.
Merriam-Webster chose "authentic" as the word of the year. In the era of abundance, people are increasingly craving authenticity.
As part of Destination BC's 2023-2025 Corporate Strategy, building a globally competitive tourism ecosystem is essential.
The Glasgow Declaration on Climate Action is a catalyst for urgency about the need to accelerate climate action in tourism.
The European airport community is presenting its contribution to the EU institutions on transport policy.
Since Open AI’s debut in 2022, millions of early adopters have been experimenting with the capabilities of “Generative AI”.
Events are an integral thread in Penrith's Cultural fabric, contributing significant economic and social benefits.
The latest Travel Industry Monitor (TIM) survey highlights continued optimism and strong performance expectations for 2024.
Right now, event planners design experiences without considering attendees’ end goals and that’s setting everyone up for failure.
The arrival of modern, generative AI is as significant as the birth of the internet. It’s set to disrupt all industries.
The report revealed that travellers within Asia had a stronger desire to travel ‘more’ in the next 12 months than any other group.
Tourism is not just an important sector in driving economic growth and job creation but in enhancing social progress.
AI has fantastic potential and can already be used in a very wide array of applications today.
UNWTO has identified the priorities for the sector in 2024: investments, education, youth empowerment, and sustainability.
Leaders today must continually re-envision how their teams work, AI presents an opportunity to focus on the work that matters.
Meeting professionals know that finding the right destination partner is often the first step in executing a successful event.
AI has gained significant attention in recent years and especially in 2023, but AI is not new.
The concepts of value and loyalty have always been linked, to some degree, in American consumers’ minds.
The transition pathway for tourism was developed through an 8-month-long co-creation process in 2021, published in February 2022.
The report looks at the operational and economic ATM performance in both systems since the outbreak of the pandemic in 2020.
In an era defined by rapid technological evolution, airlines are positioning themselves for a digital breakthrough.
After years of waiting to see when corporate travel would be “back to normal,” it’s now clear that there is no going “back”.
With exponential growth and widespread adoption of this tech, generative AI is quickly filtering into many different sectors.
Travel and tourism is a cornerstone of global economic vitality, driving significant GDP growth and employment opportunities.
Amid the shift toward digital experiences in travel, brands have had to adapt their strategies around customer data and loyalty.
With increasing investment in tourism infrastructure, Middle Eastern countries are leading the future of innovation in tourism.
This is the 17th edition of the Global Peace Index (GPI), ranking states and territories according to their peacefulness level.
This study examines tourism as an export-earning sector in Asia and the Pacific.
The Travel & Tourism sector is highly inclusive and diverse, helping to strengthen the social fabric and enrich communities.
Tourism has become a key player in international commerce, outpacing global economic growth.
As digitization in the hospitality industry is fundamental, this year's global study has a focus on digital hotel operations.
In an era marked by unprecedented challenges, we're confronting an ecosystemic crisis transcending mere climate concerns.
Atout France has initiated a reflection aimed at identifying the factors of transformation of tourism and its environment.
Edmonton paves the way for a thriving, regenerative visitor economy by 2050 with its groundbreaking strategy.
In this workshop, you will explore and prioritise core functions of a new AI tool, assess data needs and define the full scope of the AI.
In this workshop you will craft and refine an AI persona for a travel companion app and explore how it interacts with users.
In this workshop, you'll generate ethical feedback and propose solutions for any new AI tool that you want to develop.
In this workshop, you'll explore potential risks associated with AI tools and analyse their potential impact and probability.
This workshop will provide you with a practical guide to overcoming the challenges of AI adoption and achieving success.
A flowchart depicting potential conversations between a large language model (chatbot) and a tourist, highlighting key decision points.
This template guides you through identifying data needs for your Large Language Model (LLM).
This template helps you unleash your imagination and generate creative solutions to your challenges, with a focus on absurd ideation.
This template guides you through a two-part exploration to enhance your understanding of user needs and aspirations.
This template helps you gather valuable feedback on your design ideas through multiple "feedback loops".
This template helps you present your design thinking solution in a clear, concise and compelling way.
This template helps you bridge the gap between brainstorming and implementation by translating shortlisted ideas into concrete action steps.
This template helps you unleash creativity through two rounds of ideation – regular brainstorming followed by absurdity exploration.
"Hills" act as powerful mission statements for specific user outcomes, guiding your project towards user-centred solutions.
This template helps you gain a deeper understanding of your target users and their needs.
This template helps you apply the 5 Whys technique, uncovering the root cause of a problem and fostering creative solutions.
Delve into the exciting world of AI, uncovering its potential, practical implementations, and potential roadblocks.
Brainstorm potential opportunities where AI can address specific challenges or enhance tourism experiences.
The objective of this activity is to help you and your team gather ideas.
Gather your Diverse Empowered Team and lead a workshop to generate a conversation around your destination's development.
Develop regenerative tourism, which provides a holistic way of thinking for all stakeholders build reciprocal and beneficial relationships.
The objective of this activity is to help you set your destination's sustainability strategy out considering everything we have explored.
This activity will allow you to take stock of everything you have learnt through the Sustainability Leadership Programme.
The objective of this activity is to help you and your team gather ideas on Co-designing Strategies for a Sustainable Future.
Sometimes communication can be more powerful than we realise!
This exercise will help you realise the power of effective communication!
The objective of this activity is to help you and your team gather ideas on Sustainability and Effective Communication.
Through this inspirational activity, we want to help you establish a vision for the destination's story towards sustainable development.
This activity will allow you to focus on the types of data that exist within your destination.
The objective of this activity is to help you and your team gather ideas on Leveraging Data & Measuring the Impact.
The objective of this activity is to help you and your team gather ideas on the takeaways provided by the different cases of module 1.
Through this activity, you'll be able to deliver a workshop with your team and peers, but also involve some of your industry's stakeholders.
Through this activity, we want to provide you with all the necessary tools and knowledge to guide a workshop with stakeholders.
Incorporate varied perspectives from the destination in regards to sustainability.
"Everybody can be a designer!" This is the principle you need to remind yourself when you feel you are lacking creativity.
The 12 Stages of Transformation Series is a comprehensive pack of resources created by the DTTT Team.
After conducting market research, it's time to empathise with consumers and embrace their feedback.
If you don’t know where you’re going, you might not get there.
Let's be honest, you cannot do without this template!
Rose, Thorn, Bud and Affinity Cluster are classic and versatile design thinking exercises that enable teams to gather and discuss projects.
Use this template to define who should be involved in your project and in what way.
This template is aimed at phrasing clear and well-defined challenges for businesses to ideate on... and it is fun!
The outcome of this workshop is to get a curated list of solutions and ideas that help overcome a challenge.
Think of your brand as a glass box, transparent, that really conveys a message.
The second phase of the Business Plan For Good is all about understanding stakeholders through 'collaborative research'.
The Business Plan for Good is aimed for medium, small and micro enterprises who are looking at how to reinvent themselves.
In order to stay competitive in the future businesses need to be equipped with the tools and the skills that allow them to readily adapt.
Use innovative contactless technology to develop more efficient, engaging and optimised hybrid experiences.
Take any interaction with your customers as an occasion to learn.
Service Design and Co-design can help you develop extremely relevant digital experiences.
AI isn't about over complex technologies and strategies.
Any kind of digital tool you may use in your business will generate considerable amounts of customer and user data for growth and recovery.
Scaling your business can be daunting due to the amount of tools and resources that can be adopted. In reality, it's simpler than you think.
Now more than ever the industry is going digital.
Transparency means first of all showing the direct and indirect impact of your actions on both society and the environment.
The COVID-19 pandemic has made us aware of the fragility of the global tourism ecosystem, exposing the problems related to sustainability.
Empathy Mapping the Customer Experience.
When it comes to recovery, involving consumers and embedding their feedback can be key to success.
Acceleration of past behaviours.
In this track, we'll guide you through the most relevant actions you can take to restore the confidence of your customers.
Improving Business Efficiency.
The new normality we find ourselves in has heavily impacted the way we work and interact with our customers.
Think big and outside the box!
Scenario mapping is an invaluable tool if you’re trying to determine what the future might look like for your business.
A massive change in people’s behaviour!
For most businesses, recovery planning is the priority.
What opportunities does the Metaverse present and how can we envisage destination experiences if we look deeper at the possibilities?
How can we leverage immersive technology to transform brand experiences and bring the top-of-funnel brand discovery phase to unparalleled le
What are the keys to becoming a smart destination?
How can we work to make tourism an activity which contributes to the net benefit of everybody involved?
Artificial Intelligence has become a trendy topic considering the increased interest in automation and machine learning.
Let’s discuss what it means to make destinations and experiences interactive.
During this workshop, we explore how different technologies can help destinations transform passive experiences into interactive ones.
Due to the nature of destinations, their role has always been heavily discussed no matter if we are looking at national, regional or city to
We're taking R&D out of the research department and making it something that concerns everyone.
Staying up to date with latest destination website trends is hard, especially as things change fast.
The key to success in digital is often closely aligned with destinations' effective and strategically focused approach to tackle projects.
According to the 2016 Food Travel Monitor (WFTA, 2018), 93% of travellers can now be considered “Food Travellers”.
At WTM 2018, the DTTT Team led a Destination Challenge.
Before and after undertaking a process that gravitates around innovation, it is important to measure the success of the performance.
Start innovating with a sprint! This template is the best way to run a sprint in your organisation.
Analytics is a critical aspect to be able to measure which of your activities are contributing to the destination.
The aim of a Centre of Excellence is to use knowledge management to better understand how to set a competitive advantage.
Here, you will analyse if there are opportunities for knowledge exchange between the DMO and the external partners.
In the Knowledge & Insight Sprint, you will work on the internal knowledge exchange and insight of your organisation.
360 Content is a hugely powerful medium for storytelling but creating effective, powerful and engaging VR content isn't quite as easy.
With this template, you are going to explore new technologies to implement in your destination.
Gather the whole team and think about the role of technology, knowledge and innovation inside your organisation.
This Template is the best way for you to start thinking about how to build a content strategy for your partnership campaign.
It is essential to understand what the needs of the DMO are, before trying to identify opportunities.
Start a brainstorming and ideation process to assess and implement the network of partners.
This template will allow you to evaluate your website and compare it to other DMOs' ones.
Here you can find one of the templates that will help you access some of the digital assets of your DMO.
This template is a guide to understanding the 5 Goals.
With this Sprint, you will be able to kick-off your work on performance and measurement.
With this template, finally, you will be able to storyboard your campaigns based on your target audience.
This template helps you brainstorm ideas about how to use data to draw useful insights and turning it into smart data.
With this template, you will be able to work on targeting your audience at each stage of their visitor cycle.
With this template, we are gonna guide you in the creation of stories for your target audiences and channels.
This case study will give you an overview of how the role of DMOs has been transformed over the years and what you should keep in mind to ensure your organisation thrives.
Through this case study, deep dive into what different sustainable certification experts think about these voluntary guidelines present challenges for DMOs which are trying to establish a better way for the future.
In this keynote, Josefine Carlsson, Head of Nature Tourism, and Tirsa Ramos-Pedersen, UX designer at Tourism in Skåne, discuss Design Thinking initiatives and projects for sustainability.
Through this case study, explore how other DMOs are furthering their efforts to develop a sustainable strategy for the destination through Design Thinking and by involving the community.
In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.
This resource will help you grasp different lines of thinking when it comes to understanding sustainability as a DMO.
This case study demonstrates how even those destinations that are at the forefront of sustainability can keep developing new initiatives and improving their sustainable strategy.
This case study will provide you with the highlights of how a market-based solution approach can lead to a longer-lasting and deeper impact on the local community and businesses.
Innovation and Excellence are parts of the set of values that we presented at the beginning of the module.
Through this case study, you'll be able to get a better understanding of how design can be integrated into processes to solve pressing challenges through Big Data, AI and innovation.
In this case study, Julie Benisty, from Bordeaux Tourism, explains how they use digital tools to support their digital strategy and how they co-create the destination's strategy with the locals.
This case study provides you with a comprehensive understanding of how innovation and start-up ecosystems can be a catalyst for sustainable development in tourism.
The case study allows you to get an in-depth understanding of how innovation can foster rapid adaption to dynamic situations with design thinking and collaboration.
This feature aims to present a variety of examples from DMOs that excel at storytelling to inspire you in finding new ways to communicate the story of your destination.
Through this feature, you will have the opportunity to be inspired by the initiatives of different DMOs that have communicated effectively in regards to diversity and inclusivity.
This feature will allow you to understand how destinations have made a commitment to local people and the environment through pledges, as well as to understand when you should use these.
You'll be able to learn more about why communities and purpose matter so much and how influencer marketing can help us achieve our goals by appealing to the interests of potential visitors.
Through this case study, you'll be able to understand how the Sustainability Strategy of the DMO can be digitalised to allow the message to translate into tangible results.
This case study will provide you with a different perspective on the role of marketing within the destination, allowing you to reflect on how you could use communication differently than we are used to.
Some of the cases that you will find here will include Soneva Resorts and Apple, and they have all been selected for being good examples of effective corporate communication.
This case study will allow you to get a better understanding of the meaning that diversity, equity and inclusion have and their role within the strategy of businesses, which can be translated to destinations.
Through this case study, you'll be able to understand how destinations can work toward involving disabled individuals in the planning and development of these to make them accessible for people with visible and non-visible disabilities.
Through this case study, you'll be able to understand how, by becoming a member of the INSTO network, destinations commit to continuous measurement efforts at the destination level, embracing the context-sensitive and dynamic nature of the concept of "sustainability" itself.
Through this case study you'll be able to understand what your DMO should look for when entering contracts with intelligence and data providers and how to best use the data obtained to best lead your strategy.
This case study will help you understand the importance of proving to be transparent in financial terms and how this links with the increased demand for sustainability in the tourism industry.
This case study will help you understand how different types of data, including scientific data, can be used to tackle sustainability issues from a triple bottom line perspective.
Through this case study you’ll be able to get an overview of how data can be utilised to improve the destination's strategy and how, when available at hand, data can help all stakeholders make better decisions.
This case study will allow you to get a comprehensive understanding of how a regional organisation can build a centralised data hub with the objective of strengthening the destination's data capacity as a whole to better manage it.
Through this case study you'll be able to understand how the collaboration between different tourism organisations can result in initiatives that allow entire regions to improve their competitiveness based on data indexes.
This case study will allow you to gather different perspectives on circular destination experiences and sustainability initiatives, looking at the collaboration with stakeholders and residents with Adriana Ballón Ossio and Olivér Szabó.
EarthCheck Destination is the only global Benchmarking and Certification program for sustainable travel and tourism underpinned by the science and software of EarthCheck.
This case study will help you see how a sustainable strategy can be developed, and how national certification programmes can help clarify the transformation process for businesses.
Through this case, you will be able to understand how two very different destinations have used certifications methods to aid their path towards more sustainable development.
This case study will allow you to understand the initiatives that Visit Finland has put in place to encourage sustainable development nationally, as well as what local destinations are doing to encourage action within sustainability.
This case study will provide you with an overview of Switzerland Tourism's sustainability strategy, which implements the UNSDGs, and their Swisstainable Programme.
This case study will provide you with a better understanding of the GSTC Standards and the organisations that can benefit from implementing them.
The case study presents Wonderful Copenhagen's strategy for sustainable tourism and how it contributes to the UN SDGs while addressing sustainability from a triple bottom-line approach.
This case study will allow you to get an overview of the efforts that the key players of the tourism industry are making to guarantee a more innovative and sustainable future by 2030.
Through this case study, you'll be able to understand the importance of addressing sustainability in the organisation’s strategy, operations and relationships with stakeholders to lead transformation in the destination.
Through this case study, you'll be able to understand different ways in which businesses can help contribute to sustainability, as well as the importance of establishing partnerships to achieve your goals.
This case study will allow you to understand how biodiversity is negatively impacted by tourism activities and how we can better protect it.
This case study will allow you to be inspired by how other companies within the industry are developing their sustainable strategies by adhering to sustainability initiatives and certifications.
This case study provides an integral overview of how businesses can be part of fostering positive growth and sustainable development in the destination
This case study will give you an overview of how DMOs can achieve sustainability in the destination by taking into consideration all stakeholders and ensuring their happiness.
Prioritising innovation as a process to tackle challenges, evaluate trends and identify opportunities.
Establishing a culture for knowledge exchange internally in the workflow and externally through industry.
Reviewing current use of technology and identifying disruptive forces emerging and how to tackle them.
Unlocking the potential of partnerships to build narrative around and amplify the potential of the brand.
Evaluating marketing performance, setting clear KPIs and a process of evaluation and iteration.
Auditing, development and refining of content targeting and distribution strategy putting data at the core.
A deep strategic planning Methodology to draft, build and nurture the right content approach around the brand.
An assessment of current market strategy in view of shifting demographics and the rise of emerging markets.
Conducting a full brand review, we'll identify the right tone and pitch to produce guidelines underpinning it.
In order to prioritise the importance of strong product as a living part of the brand, we'll look at it from multiple angles.
This is a strategic assessment of strategic positioning considering message, channels and touchpoints.
Destinations are getting smarter with partner marketing.
Driving Impact through Partnership.
What’s the role of the DMO in the visitor cycle?
How to frame your solutions and be a relevant supplier for Destinations.
Primary Strategic Focus of Enterprise, Growth and Government Agencies.
Primary Strategic Focus of Regional Tourism Organisations.
Primary Strategic Focus of Cities.
Understanding the wide range of organisations responsible for tourism.
Welcome, we're so thrilled to have you take part in this training pathway, part of the Digital Tourism Think Tank.
Here is a complete look at the four key pillars of the organisation including it's culture, people, process and purpose.
CONGRATULATIONS! You have now completed the DTTT Sustainability Leadership Programme. 🥳
As in the previous on-demand weeks, the objective of this activity is to help you and your team gather ideas.
This case study will help you gain insights into how digital technologies are leading the emergence of Sustainable Enterprises and supporting businesses in reducing their environmental impact.
On the second on-demand week of this module, we're giving you access to more on-demand content and activities.
On the second on-demand week of this module, we're giving you access to more on-demand content and activities to continue understanding how you can co-design your destination's sustainability strategy.
As in the previous modules, the objective of this activity is to help you and your team gather ideas.
This case study highlights the importance of co-creation and collaboration in developing a sustainability strategy. It shares an example of how strong relations between stakeholders and the local community can lead to impactful solutions.
This week we have prepared a variety of on-demand case studies for you to explore different project initiatives and approaches in-depth.
With this session, we'll kick off the last module of the DTTT Sustainability Leadership Programme, which focuses on co-designing strategies for a sustainable future.
In this last module, taking place, we'll discuss the future of destination strategies, highlighting the importance of taking sustainability into consideration as part of our organisation's strategy.
Look at how far you've come! You have now completed the fourth module of the DTTT Sustainability Leadership Programme. 🙌
When you open the template, you will see a different section is provided for each of the cases covered in each of the weeks dedicated to On-Demand Content.
This week we will focus on giving you access to more on-demand content and activities to continue understanding how you can develop sustainability communication strategies.
This week we have prepared a variety of on-demand material.
Before focusing on the three different parts into which the session is divided, we'll start the session with a quick check-in activity: "The Anonymous Greenwash Scale".
The module consists of two live thought-provoking sessions and a variety of on-demand material.
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