9.2 Strategic Partnership Framework

It is essential to understand what the needs of the DMO are, before trying to identify opportunities. The aim of each partnership is to improve your situation by investing in one great opportunity. Parallel to this, you need to analyse your stakeholders, looking for possible partners. Once selected potential partners, it is possible to start to ideate the concept of the partnership campaign.

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The template enables to gather initial ideas and start to build up the key message to attract the target audience in the 'campaign' area. In the top 3 boxes, the focus is more generally on the overall strategy, while in the bottom ones the focus is on the marketing campaign. The template includes a list where it is possible to collect the resources needed and the features of your partner and how to benefit from this collaboration. It is also important to consider time and set some goals in order to realise if the idea is feasible or not and finally, point out issues and problems that may derive from the marketing campaign.

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