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Destination Transformation

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Benchmark Survey

Auditing your existing activities and make clear executive decisions on the right path to take for the future of your organisation.
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Transformation Book

Develop concrete action plans in all areas of the organisation, from a holistic plan for transformation to cutting edge digital, social and content strategies.
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Blueprint Calender

Work out specific actions to put change into action from innovative tech solutions to industry workshops to transform your destination and industry too.

Latest Opinions

Destination Djursland: Using BIG DATA

Currently there is a lot of available information about how our guests surf the web. But what do we really know about the way they surf around in the real world? What do we know about their movement patterns once they have arrived at our beautiful destinations? So far number of nights at accommodation, number […]

How Visit Denmark Reimagined Their Content Team

#DTTT Expert Talia Salem is an experienced and creative professional with a proven record in tourism, social media marketing and content strategy.  At this year’s DTTTGlobal, content came up in nearly every presentation. It makes sense since content is the lifeblood of digital travel marketing. We learned how different DMOs create, organize, strategize, distribute and evaluate their […]

| #team#Transformation#content#destination

Key Takeaways from #DTTTGlobal2017

On November 30 and December 1, 250 top destination marketers from all over the world gathered in a colorful amphitheater in downtown Brussels for DTTT Global Conference. The sixth annual conference focuses on real-work examples, insights, change management, lessons learned, and more. We showcased how destinations can be more effective in digital in a fast-changing […]

Bavaria Tourism: Proceeding from Tradition

Jens Huwald has been CEO of Bavaria Tourism, the official marketing agency, since January 2012. He was previously responsible for communications at the agency for seven years. Prior to that, he held senior positions in the Marketing Communications, Corporate Communications and Public Relations fields at the Omnicom Agency Group, BSMG Worldwide Germany/Weber Shandwick (Munich) and […]

| #dmo story#brand#campaign#destination

Meet the #DTTT Team

Meet the core members of the Digital Tourism Think Tank's, working for you with a passion for transforming tourism

Lucie Carpentier

Marketing & Events

Lucie joined the Digital Tourism Think Tank heading up our digital marketing activities and our extensive programme of events. With her previous experience at the Dunkirk Tourist Office promoting the destination in the UK market, Lucie has brought her own French flair to the team.

As a world traveller passionated about tourism, Lucie ensures the #DTTT is known for running some of the most impressive events in the tourism industry.

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Lucie Carpentier

Lucie Carpentier

Marketing & Events

Ramona Wagner

Programmes Director

Ramona has been with the Digital Tourism Think Tank since before the inaugural Digital Tourism Innovation Campus took place in Barcelona in 2012. Her experience of working with countless destinations, industry bodies and businesses throughout Europe’s tourism industry makes her well placed to head up the Digital Tourism Think Tank’s day to day activities and ensure our exciting programmes, from events to research, continue to set the industry benchmark in thought leadership.

Mastering the skill of benchmarking and with a passion for digital, Ramona is as passionate about the #DTTT’s new Transformation work as she is about core research and consulting.

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Ramona Wagner

Ramona Wagner

Programmes Director

Nick Hall

Founder & CEO

Nick is one of the travel industry’s leading experts on destination marketing. As founder and CEO of the Digital Tourism Think Tank, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.

Passionate about the future of travel, Nick is an experienced consultant, passionate keynote speaker and great storyteller with a sharp understand of how to react to change and disruption.

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Nick Hall

Nick Hall

Founder & CEO

Rob Palmer

Media Production

Rob is a key member of the Digital Tourism Think Tank team leading our own transformation by recognising the huge impact of video to covey meaning. In the time that Rob has been with the team, he has helped transform the #DTTT into a video first company.

Taking care of our filming, graphics, visual and post-production needs, Rob takes charge of everything from those fantastic live streams through to communicating the team’s passion for transformation through rich and engaging content creation.

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Rob Palmer

Rob Palmer

Media Production

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