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Shaping Vienna – A New Visitor Economy Strategy for the Vienna Tourist Board

Sustainable tourism growth is at the forefront of destination strategy today, proposing new visions and objectives for the future of the visitor economy. The Vienna Tourist Board presents its Visitor Economy Strategy 2025, Shaping Vienna, reflecting a new era of tourism that targets sustainable development with an emphasis on adding value for the city, its […]

| #Visitor Economy Strategy#sustainable tourism#add value#Vienna Tourist Board

#ClientStories Visit Brussels | Full Digital Transformation

The Digital Tourism Think Tank conducted a full Digital Transformation assessment and organisational audit of Visit Brussels, looking at every single aspect of the organisation and its digital activities.  Using our carefully curated 12-step approach, we reviewed the organisation from a completely holistic perspective, analysing everything from the organisational structure to the visitor cycle and […]

| #digital content strategy#brand transformation#Visit Brussels#digital transformation

Digitising a Destination with Tourisme Bretagne

Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved.  The Federation of Breton Tourist […]

| #Tourisme Bretagne#sustainable tourism#customer journey#DTTT-global

How Destination Canada evolved from a Destination Brand to a Passion Brand

For destination marketers today, the biggest challenge is to keep up with the speed of change and the ever-changing traveller. So how best to stand out from the competition? Is it through technology? Offers? Experiences? Brand?  Here is an extract of Destination Canada’s talk about brand transformation.  We have highlighted the key messages.  The full […]

| #brand journey#transformational travel#passion brand#Brand evolution

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