In destination marketing, branding is not about logos, it involves a holistic 360 degree approach to crafting, developing and nurturing a unique identity for the destination according to key elements such as the destination proposition, heritage and values. Once established, the destination brand is the foundation of all marketing activities designed to promote the destination […]
For tourists, Cape Town is most well known for its bustling V&A Waterfront, expansive vineyards and iconic Table Mountain, attracting up to 5 million visitors each year both within Africa and Internationally. But did you know that outside of these top attractions there is much more to be discovered? Cape Town is a very diverse […]
Visit Austurland will be sharing insights on the value of a DMP at #DTTTGlobal, but in the meantime, we caught up with the team with a few questions.
Business intelligence is one of the complex issues that many destinations are tackling and for many, they are only touching the surface. The tourism industry continues to shift towards adopting more data-driven approaches and a business intelligence mindset. For many destinations, business intelligence is helping to quantify what success looks like and how the destination […]
There’s nothing more powerful than a good story, and dynamic storytelling comes in many different shapes and sizes. Tracy Lanza, Vice President of Integrated Marketing at Brand USA, will be joining us at #DTTTGlobal to talk about succeeding with digital content partnerships and the DMO’s emphasis on this tool within its content strategy. Music is […]
With more than 1 million international visitors every month, and a popular stopover destination from destinations across Asia and Australasia, Singapore is one of the trendiest tourist destinations worldwide. Singapore Tourism Board launched a medium-term marketing strategy from 2016 to 2020, in order to tackle the increasingly complex tourism landscape and to stay ahead of […]
Meet the core members of the Digital Tourism Think Tank's, working for you with a passion for transforming tourism
Nick is one of the travel industry’s leading experts on destination marketing. As founder and CEO of the Digital Tourism Think Tank, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.
Passionate about the future of travel, Nick is an experienced consultant, passionate keynote speaker and great storyteller with a sharp understand of how to react to change and disruption.
Experienced Event Organiser with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Event Management, Mac, Corporate Communications and English. Strong operations professional with a Bachelor of Arts (BA) focused in Communication Studies from Vesalius College.
Lucie joined the Digital Tourism Think Tank heading up our digital marketing activities and our extensive programme of events. With her previous experience at the Dunkirk Tourist Office promoting the destination in the UK market, Lucie has brought her own French flair to the team.
As a world traveller passionated about tourism, Lucie ensures the #DTTT is known for running some of the most impressive events in the tourism industry.
Rob is a key member of the Digital Tourism Think Tank team leading our own transformation by recognising the huge impact of video to covey meaning. In the time that Rob has been with the team, he has helped transform the #DTTT into a video first company.
Taking care of our filming, graphics, visual and post-production needs, Rob takes charge of everything from those fantastic live streams through to communicating the team’s passion for transformation through rich and engaging content creation.