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The rationale for AI transparency in tourism is well established. In the previous article, we announced the launch of our DTTT AI Transparency Framework, which is intended as a bottom-up approach to AI transparency that is manageable for businesses.


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Putting design-led collaboration at the core of reshaping tourism, X. Design Week provides a platform for some of the industry's most innovative players to come together and explore, connect, create and reflect on future tech and tourism trends.


A one-of-a-kind gathering bringing together destinations and industry to get hands-on with sustainability. Spread out across the destination, explore and develop solutions environmental, socio-cultural and economic impact.

Join a gathering of some of the most innovative, leading destination and travel brands globally and take inspiration from a truly incredible line-up of some of the best in class digital examples of destination brand creativity and activation.

X Festival is the tourism industry's flagship event with more than 100 keynote speakers, discussions and fireside chats, covering the latest trends and developments through the lens of destinations, their partners and industry.