Video storytelling is a powerful tool when it comes to destination marketing. Not only does it bring your destination to life in its most inspirational form, but it effectively communicates the all-important stories and experiences
Not only is the value in capturing a great picture, but also in conveying strong emotion and feeling through the photography to engage and resonate with your audience, and ultimately evoke a similar feeling.
With new trends, algorithm changes, platform regulations and the continual evolution of consumer behaviour, influencer marketing is a powerful means to leverage your brand and tell your story in an authentic way, but are we nearing the end of the influencer marketing effect?
User-generated content, also known as UGC, is somewhat invaluable in terms of a DMO’s content strategy, especially when it comes to challenging people’s perceptions.
At #DTTTCampus in Jersey last year, the workshop learnt how to create incredible cinemagraphs and how they can be used on DMO websites and social channels
This year we’ve chosen to hold the event in Oslo for a number of reasons. Not only does this beautiful city have the most picturesque scenery with 40 islands and 343 lakes, it is also the European Capital 2019 and in the process of being certified as a sustainable destination.
Meet the core members of the Digital Tourism Think Tank's, working for you with a passion for transforming tourism
Nick is one of the travel industry’s leading experts on destination marketing. As founder and CEO of the Digital Tourism Think Tank, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.
Passionate about the future of travel, Nick is an experienced consultant, passionate keynote speaker and great storyteller with a sharp understand of how to react to change and disruption.
Experienced Event Organiser with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Event Management, Mac, Corporate Communications and English. Strong operations professional with a Bachelor of Arts (BA) focused in Communication Studies from Vesalius College.
Rob is a key member of the Digital Tourism Think Tank team leading our own transformation by recognising the huge impact of video to covey meaning. In the time that Rob has been with the team, he has helped transform the #DTTT into a video first company.
Taking care of our filming, graphics, visual and post-production needs, Rob takes charge of everything from those fantastic live streams through to communicating the team’s passion for transformation through rich and engaging content creation.
Lucie joined the Digital Tourism Think Tank heading up our digital marketing activities and our extensive programme of events. With her previous experience at the Dunkirk Tourist Office promoting the destination in the UK market, Lucie has brought her own French flair to the team.
As a world traveller passionated about tourism, Lucie ensures the #DTTT is known for running some of the most impressive events in the tourism industry.
Holly operates as the #DTTT's Production Lead bringing 6 and a half years experience in Video Production for a high end Digital Media agency, creating content for corporate client's 3M, Eastman, Corning and Polyone. Passionate about creating striking visual content and loves to connect and collaborate with other creatives. Holly's strengths lie in storytelling and problem solving, and always striving to exceed expectation.
Yvonne Ivanescu is a Travel Marketing Specialist currently pursuing a doctorate at the Université de Bruxelles and holds an MA in Globalization and International Development from the University of Ottawa. Her main research interests lie in digital and tourism marketing, social media and sustainable tourism. Yvonne also has a strong professional background in digital marketing. She is a former employee of Ogilvy & Mather advertising, marketing, and public relations agency where she worked as a social media manager and strategist, handling clients like Nespresso and Jameson Whiskey, and the author of the bestselling book: Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn, And More.