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In this case study, we will discuss the steps hospitality businesses can take to become more sustainable.
#UnArtificialArt is an exciting new initiative created by DTTT Member, Vienna Tourist Board.
The Wild Escape is a project connecting schools with museums in the UK to teach the importance of biodiversity in a creative manner.
Ticino Turismo worked with the Pantone Institute to develop a range of colour schemes that represent the destination's touristic assets.
Dinner on the Lake is a unique gastronomic experience in Belgium. Guests indulge in a six-course dinner while surrounded by idyllic views.
MarketingOost shares its data management strategy and the process of developing new social and environmental impact indicators.
Chiara Loos shares how Helsinki built a brand centred upon the My Helsinki platform and bold and diverse marketing campaigns.
Ave Pill and Küllike Tint talk about the Estonian Tourist Board's Service Design Masterclass and how it helps businesses, such as Guidio.
Marketing Greece's "How to Athens" campaign helped visitors get the most out of their trip by promoting lesser-known locations in the city centre.
Kaisa Kosonen shared Visit Finland's approach to destination transformation, focused on digitalisation, data management and sustainability.
Find Your Freedom is a well-designed strategic campaign, centred on an interactive travel adventure highlighting the beauty and culture of Cape Town.
The Netherlands Board of Tourism & Conventions show how the tourism sector can align and adapt its marketing efforts to reflect national branding.
Lufthansa has turned to live auctioning technology to attempt upselling premium seating on their international flights.
The Dark Sky Reserve Alqueva was the first to be recognised as a "Starlight Tourism Destination", with a focus on sustainability and innovation.
Marriott International has added Instant Booking features for its MICE offering, simplifying the booking process and improving efficiency.
Aertrip enabled Aerin - a personal travel assistant - which allows users to find the best flight deals with simple voice commands within seconds.
Journee Trips sends people on holiday to surprise destinations and they plan everything for the traveller - stress-free planning.
The Estonian and Finnish Forestry Management Organisations teamed up to promote hiking tourism routes, through storytelling and a simple website.
Celebrity Cruises has diversified its marketing approach and branched out into the metaverse to showcase the cruising sector to new audiences
The Swisstainable Veggie Day promoted Swiss cuisine and encouraged chefs to source local produce and better serve the needs of vegetarian travellers
In this case study, we will explore the digital user experience on this website through different lenses - design, strategy and functionality.
The Dream Tapestry experience is powered by DALL·E, an AI model that takes the text and turns it into images - that never existed before.
MarketingOost recently developed an amazing domestic campaign around binge-watching.
Visit Jersey has recently gone through a significant digital transformation with the redesign of their website.
'Here is SG' represents Singapore's tourism strategy and it has increased brand preference for the Passion Made Possible (PMP) Brand.
To succeed in such a competitive environment as digital, it is critical to remain true and at the same time be excellent when executing.
What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.
Art has no borders - with digital, artwork becomes global. This turns art into a key element of destination marketing.
Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.
Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.
All agree that in a few years all destination websites will have different roles - even if all have made huge investments in these platforms.
The speakers agree that destinations still don't see the value in destination certification.
It is key to involve everyone in the process - share with everyone and spread smart tourism impact to neighbourhoods.
Creativity is the most relevant determinant of ROI - it's key to understand how can destinations leverage creativity when creating their campaigns.
The risk of the negative narrative on social is that companies simply do nothing out of fear of acting out of step or will face criticism.
Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.
The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.
Katarina believes this new role of DMOs is as the mediators as well as the hub for knowledge and the one who initiates innovation.
As startups, working to achieve the SDGs is truly something that they recognise is a direction they have to work towards.
Data Hub allows Finnish travel companies to register and add marketing content reallocated to their company, services and products.
Features like workspace availability are critical so remote workers can continue to work whilst travelling.
Based on the book "Journey to Portugal" written by Saramago, the places described by Saramago, the landscapes and the communities, were revisited.
If we want to consider the wider shift in tourism, we need to look deeper into how people are travelling, living and working today.
There are 4.7 billion active social media users, so if only half of those post just once that's still 2.35 billion pieces of user-generated content.
The shift from a Management Organisation to a Social Enterprise was a successful transformation.
NEOM will be more than a destination - people will live there. Their vision is to create a destination that is net-positive.
YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.
The Learning and Development pillar of INSETE organises and delivers educational actions to support, promote and enhance capabilities.
Sweeply is not only trying to improve efficiency and productivity but also ensuring that this improvement finds its way back to service excellence.
Understand what sits at the heart of the success of these three impressive women.
Falling in love with Milano was the key thinking behind the campaign concept, which started with the message "it could be just for a date".
With the right insights on destination wellbeing, destinations can use their funding and marketing activities to address weakness at a product level.
Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.
Why is user experience (UX) important for destination websites? For Slovenia, the main aim of the website is awareness.
Olaf Schlieper starts by building on his long experience in tourism and how today it has arrived at the Metaverse.
Helen Berg, CEO of the Smålands Turism, shares how they created this app and which were the main challenges during the development process.
Lucho explained their journey to become a smart destination with five pillars: Innovation, Technology, Sustainability, Governance and Accessibility.
In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.
Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.
Johannes and Nadia joined us for a panel discussion on gamification opportunities in destination strategy.
On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.
Adriana and Olivér joined us for a fireside chat sharing their perspectives on circular destination experiences and sustainability initiatives.
Tiago and Sveinn joined us to discuss their views on digitalisation and Artificial Intelligence frameworks, connecting and understanding travellers.
The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.
Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.
Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.
Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.
Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.
Nadia Aniff, Head of Marketing at Cape Town tourism, joined us at X Design Week, introducing the 'Find Your Freedom' campaign.
In this panel discussion, we hear how pop-up and urban experiences, creativity and innovation could have a transformative impact on the destination.
Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.
Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.
Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.
Covid-19 is creating a make or break moment for destination marketing.
Miguel Angel Pérez, from Visit Valencia, presented how a branding and communication story can be successfully developed and transmitted.
Claire Cadogan, from Fáilte Ireland, joined us for a keynote on how they have accelerated domestic tourism in Ireland.
We were joined by Tiago Relvão, from GTS Altitude, to explore how destinations can make use of data to be much more competitively positioned.
In this short keynote, Ashish Arya, from Pinterest, guided us through how brands can inspire the return to travel.
During his keynote, Laurie, guided us through how local ambassadors and influencers can help us tell our brand story.
During his talk, Daði, from Business Iceland, presented two of their campaigns to us to show us how they maintain their digital competitiveness.
In this session, Eva Stewart, from YouGov, and Stephanie Boyle, from Skyscanner, provided us with an overview of emerging traveller behaviour.
In this panel, together with Lottie and Prisca, we looked into Contiki's TikTok Challenge which was launched in partnership with NYC Tourist Board.
In this keynote, together with Julia Jakoubek, from the Vienna Tourist Board, we explored the role of destination apps by looking at the ivie app.
In this keynote, Katrine Mosfjeld, from Visit Norway, guided us through how we can translate our sustainable strategy into digital.
During this session, Anna and Gwynne, guided us through how we can reset traveler expectations through content marketing.
Tiffany responded that the world has seen a huge loss as a result of the covid-19, which includes job losses.
In this session, together with Julie Benisty, from Bordeaux Tourism, we discovered digital tools to support a sustainable strategy.
In this panel, which was a collaboration with ECM, we discussed whether locals are the solution to everything.
During this panel, organised in collaboration with ECM, we were joined by 3 panellists across Europe.
For this keynote, we were joined by Yael Froman Ideses, from Tel Aviv Global and Tourism, to learn about investing in personalised urban experiences.
Want to relive the excitement of Future of Urban Tourism? You can rewatch days 7 and 8.
In this session, Filipa Maria Cardoso presented to us a keynote on how to develop a collaborative approach to content creation.
José Luis Cordoba, Managing Director of Andalucia Lab, joined us during the theme of The Future of Urban Tourism.
Runa Sabre, Director of Development at Wonderful Copenhagen, joined us at X. Festival to discuss ‘The art of innovation'.
In this session, we were joined by a panel of speakers discussing the urbanana project including Laura, Tobias, Ines, Sabine, Max and Nora.
Gideon Maasland, Studio Director at MVRDV brought an 'outside of the industry' perspective to X. Festival by discussing architecture and planning.
Jonathon presented Visit Gay Osaka, Japan’s first DMO-led LGBTQ marketing and tourism initiative.
Want to relive the excitement of Sustainability & Stewardship? You can rewatch days 5 and 6.
Tasha discussed Contiki's 2025 sustainability strategy and their plans to be carbon neutral from 1st January 2022.
This panel focused on the Eco-Lighthouse Foundation Certification used for enterpirses seeking to document their environmental efforts.
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