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Welcome to your personal dashboard. If you are a DTTT Member or have an Online Ticket, you can watch the livestream of the event and watch each session after they have aired.

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Programme

Have a search though the programme line-up and save your favourite sessions. All days will be live from 09:00 - 17:00 GMT / 10:00 - 18:00 CET. Timings are all in Central European Time.

Wednesday

Progressive Destinations

A roundtable dedicated to progressive approaches to destination management and leadership.

Speaker/s

Exploring Today's Training Needs

A roundtable dedicated to exchanging insights about training programmes offered by DMOs.

Speaker/s

Marketing Technology Trends

A roundtable dedicated to discussing the various marketing technologies used by DMOs.

Speaker/s

Thursday

10:00

Welcome to XDW 2024

Speaker/s

10:15

Co-Designing Future Places

Discover how collaborative magic and the power of co-design shapes the future of destinations.

Speaker/s

11:15

Designing Destinations

This co-design workshop empowers you to build effective engagement strategies with all stakeholders.

Speaker/s

12:10

Stewardship Connecting Visitors and Locals

This session explores stewardship as the bridge between locals and tourists.

Speaker/s

12:55

Lunch Break

Speaker/s

14:30

Driving Demand With AI Generated Storytelling

Dive into the cutting edge of AI-powered storytelling, the next frontier in tourism marketing.

Speaker/s

15:20

Designing AI Storytelling Strategies

This co-design workshop empowers you to explore the potential of AI-generated storytelling.

Speaker/s

16:00

Coffee Break

Speaker/s

16:30

Conversational Marketing and AI, the Death of the Ambassador?

Dive into the contrasting worlds of brand ambassadors and AI conversational marketing.

Speaker/s

17:05

Maximising Brand Impact

This interactive co-design workshop delves into the evolving landscape of brand advocacy.

Speaker/s

Friday

10:00

Welcome to XDW Day 2

Speaker/s

10:15

How to Succeed With Viral Content

Discover how to create innovative viral content and capture viewers' attention.

Speaker/s

11:15

Creating Experiences for the XR Era

Explore how businesses can leverage XR to create unforgettable experiences.

Speaker/s

12:00

Leveraging Technology for Viral Content

This co-design workshop empowers you to leverage emerging technologies and create viral content.

Speaker/s

12:55

Lunch Break

Speaker/s

14:30

Creating Legacy Through Large-Scale Events

Discover strategies and tactics to turn large-scale events into long-term positive change.

Speaker/s

15:20

Designing Event Legacies

This co-design workshop empowers you to leave a lasting mark on destinations through events.

Speaker/s

16:00

Coffee Break

Speaker/s

16:30

New Tech: Learning by Experimenting

This session explores the tangible results from destinations that are experimenting with new tech.

Speaker/s

Speakers

Look at previous speakers and read about their work and achievements.

Templates

Have a look at all of the templates we've created for XDW!

Restricted Access

This content requires an XDW Ticket or DTTT Membership.
View Ticket or Membership Options

Understanding Data's Power

Prototyping Digital Service Design

Defining Place-Based Innovation

Ideating on Destination Transformation

Membership

Your Membership: membership.name

Discover DTTT Membership. As a Member you get access to all of X. Festival on-demand and get discounted entries to X. Awards among other benefits on our platform.

For Businesses and Start-ups Driven to Grow

This plan is for businesses driven to succeed by gaining the competitive edge as innovative, digital-first champions, carving their way in the new impact-driven visitor and experience economy.

Trends & Innovation

Get weekly trend alerts, business cases and innovation toolkits every week helping you gain the competitive edge.

Support to Grow

Get essential training, design thinking and sustainability leadership skills, with direct access to expert coaches.

Recognition & Visibility

Get the Growth Label 2023 by the DTTT, earn with free entry to DTTT Business Awards, get listed free in the DTTT Directory.

For Destinations, Government & Policy Makers

Create better strategies & learn from destination experts.

The Destination Membership is designed to support DMO teams and their industry by giving them the necessary resources to organise, strategise and create better content.

Events & Awards

Join leading flagship events in tourism, X Festival and X Design Week. Your entire team get unfettered access to join, watch-again and be part of the conversation.

Strategic Development

Upgrade your team's capabilities in digital, trends, strategy, leadership and sustainability with dedicated strategy sessions and training programmes for members.

Insights & Resources

Dip-in to our library of more than 650 DMO resources, from case studies and interviews to white-papers as well as research, workshop and design templates.

For Businesses and Start-ups Driven to Grow

This plan is for businesses driven to succeed by gaining the competitive edge as innovative, digital-first champions, carving their way in the new impact-driven visitor and experience economy.

Extensive Practitioner Insights

Get access to the widest array of insights available, from DMOs and Industry on current trends related to digital, strategy and sustainability.

Guest Lectures & Workshops

Offer a rich view on current industry trends and developments with students, with design methods and rich, case-study driven global perspective.

Professional & Industry Pathways

Benefit from opportunities to engage and share research perspectives with policymakers and industry practitioners on key topics.

For Businesses and Start-ups Driven to Grow

This plan is for businesses driven to succeed by gaining the competitive edge as innovative, digital-first champions, carving their way in the new impact-driven visitor and experience economy.

Events & Awards

Join leading flagship events in tourism, X Festival and X Design Week. Showcase the very best of your team's achievements with X Festival Awards.

Thought Leadership

Go further as a thought leader with a co-designed editorial plan, joint livestreams and collaborative insights on critical industry trends.

Endorsement & Visibility

Show clients you're a trusted partner of the DTTT, with a brand label license, premium listing in the Directory and and Expert Business Review.