X. Awards | Criteria

Criteria

Transformation Award

Partnership Award

Purposeful Brand Award

Digital Impact Award

Leadership Award

Guidance on scoring

The Transformation Award

Strategy
The extent to which innovation was central to achieving outlined organisational or industry-wide strategic goals.
Creativity
The extent to which the organisation experimented with new tools and techniques.
Execution
The extent to which the innovation process was measured and monitored.
Impact
The extent to which organisations have emerged stronger as a result of their transformation.

The Partnership Award

Strategy
The extent to which the project’s ambitions are designed to support the local tourism industry.
Creativity
The extent to which innovative tools and techniques were used to support the local tourism industry.
Execution
The extent to which the industry was engaged throughout the project.
Impact
The extent to which the local tourism industry has become more resilient due to the support provided.

The Purposeful Brand Award

Strategy
The extent to which campaigns and initiatives are designed to make positive changes and combat the most pressing issues.
Creativity
The extent to which campaigns and initiatives used innovative tools and techniques to drive positive change.
Execution
The extent to which campaigns and initiatives were measured and monitored.
Impact
The extent to which campaigns and initiatives had a positive impact.

The Digital Impact Award

Strategy
The extent to which brands place digitalisation as a strategic priority.
Creativity
The extent to which brands use innovative tools and techniques to engage audiences.
Execution
The extent to which digital transformation processes were monitored.
Impact
The extent to which digitalisation has improved brand performance.

The Leadership Award

Strategy
The extent to which individuals or organisations have shown commitment to the sustainable growth of tourism.
Creativity
The extent to which individuals or organisations have advocated for innovation and transformation.
Impact
The extent to which individuals or organisations have left a legacy in the tourism sector.

Guidance on Scoring

Failed to provide sufficient evidence
Some information is provided
The criteria are addressed, but without any supporting evidence
The criteria are addressed, with some supporting evidence
The criteria are addressed, but with major weaknesses
The criteria are addressed, but with a few major weaknesses
The criteria are addressed, with one or two major weaknesses
The criteria are addressed with some minor weaknesses
The criteria are strongly addressed, with minimal weaknesses
Considered exceptional