Tools &amp; Templates

Business Resources

Twin Transition Methodology

Data Audit

This data audit is designed to give a structured overview of how every department within your organisation currently uses data.

The Twin Transition: Building Your Tourism Transformation Plan

This guide summarises a workshop template designed to help tourism businesses become more sustainable and digitally advanced.

AI Functionality Visioneering

AI Functionality Visioneering

In this workshop, you will explore and prioritise core functions of a new AI tool, assess data needs and define the full scope of the AI.

AI Companion Storyboarding

AI Companion Storyboarding

In this workshop you will craft and refine an AI persona for a travel companion app and explore how it interacts with users.

Ethical Feedback Loops

In this workshop, you'll generate ethical feedback and propose solutions for any new AI tool that you want to develop.

Ethical Feedback Loops

Ethical Risks and Rewards Matrix

Ethical Risks and Rewards Matrix

In this workshop, you'll explore potential risks associated with AI tools and analyse their potential impact and probability.

Prompt Library

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Examples only. The full set is being added soon.

Destination Content Brief Prompt

You are a destination marketing strategist. Using the destination details I provide, draft a content brief for a campaign aimed at [audience]. Cover the core message, three content angles, the channels that suit each angle and how success should be measured. Ask me for anything you need before you begin.

Destination FAQ Generator

You are a destination content strategist. Using the brief below, produce 15 traveller FAQs with concise, factual answers optimised for AI search and summarised results. Group them by theme, keep each answer under 60 words, and avoid marketing language. BRIEF: [paste your destination brief]

Itinerary Draft Assistant

Act as a local expert for [destination]. Build a 3-day itinerary using only the attractions in the list below, grouped by area to minimise travel. For each day give a morning, afternoon and evening suggestion with one practical tip. Match this tone: [paste 2-3 brand sentences]. ATTRACTIONS: [list]

Tools

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Examples only. The full set is being added soon.

Interactive tool

AI Readiness Diagnostic

Interactive tool

AI Strategy & Leadership

GEO Tactics checker

Interactive tool

AI Strategy & Leadership

AI Discoverability readiness diagnostic

Interactive tool

Sustainability Leadership

Carbon Impact Estimator

Interactive tool

Business Resources

Brand Positioning Mapper

Documents

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Examples only. The full set is being added soon.

AI Governance Policy Outline

DTTT

PDF

Workshop Planning Checklist

Design Thinking

DTTT Design Toolkit

PDF

Visitor Economy Data Glossary

Industry Support

DTTT Research

PDF

Brand Guidelines Starter

Business Resources

DTTT Design Toolkit

DOCX

AI Governance Policy Template

AI Strategy & Leadership

DTTT Advisory

DOCX

Business Resources

Twin Transition Methodology

Data Audit

This data audit is designed to give a structured overview of how every department within your organisation currently uses data.

The Twin Transition: Building Your Tourism Transformation Plan

This guide summarises a workshop template designed to help tourism businesses become more sustainable and digitally advanced.

AI Functionality Visioneering

AI Functionality Visioneering

In this workshop, you will explore and prioritise core functions of a new AI tool, assess data needs and define the full scope of the AI.

AI Companion Storyboarding

AI Companion Storyboarding

In this workshop you will craft and refine an AI persona for a travel companion app and explore how it interacts with users.

Ethical Feedback Loops

In this workshop, you'll generate ethical feedback and propose solutions for any new AI tool that you want to develop.

Ethical Feedback Loops

Ethical Risks and Rewards Matrix

Ethical Risks and Rewards Matrix

In this workshop, you'll explore potential risks associated with AI tools and analyse their potential impact and probability.

AI Adoption Practical Guide

AI Adoption Practical Guide

This workshop will provide you with a practical guide to overcoming the challenges of AI adoption and achieving success.

Especially Absurd Ideation

LLM Data Needs

This template guides you through identifying data needs for your Large Language Model (LLM).

Especially Absurd Ideation

This template helps you unleash your imagination and generate creative solutions to your challenges, with a focus on absurd ideation.

Ideating & Absurd Ideation

Defining Outcomes

This template guides you through a two-part exploration to enhance your understanding of user needs and aspirations.

Testing

This template helps you gather valuable feedback on your design ideas through multiple "feedback loops".

Pitching Your Idea

This template helps you present your design thinking solution in a clear, concise and compelling way.

From Ideation to Action

This template helps you bridge the gap between brainstorming and implementation by translating shortlisted ideas into concrete action steps.

Ideating & Absurd Ideation

This template helps you unleash creativity through two rounds of ideation – regular brainstorming followed by absurdity exploration.

Defining Hills - Who, What, Wow

Defining Hills

"Hills" act as powerful mission statements for specific user outcomes, guiding your project towards user-centred solutions.

Empathising: Users and Needs Mapping

Empathising User Needs

This template helps you gain a deeper understanding of your target users and their needs.

The 5 Whys - Frame the Challenge

5 Whys

This template helps you apply the 5 Whys technique, uncovering the root cause of a problem and fostering creative solutions.

1.1 AI Opportunities - Magic, Machine, Bug

AI Opportunities - Magic, Machine, Bug

Delve into the exciting world of AI, uncovering its potential, practical implementations, and potential roadblocks.

1.2 AI Opportunity Canvas

AI Opportunity Canvas

Brainstorm potential opportunities where AI can address specific challenges or enhance tourism experiences.

Designing a Circular Visitor Economy

Develop regenerative tourism, which provides a holistic way of thinking for all stakeholders build reciprocal and beneficial relationships.

Module 5 Case Study Map Mural

Module 5 Case Study Map

The objective of this activity is to help you and your team gather ideas on Co-designing Strategies for a Sustainable Future.

Module 3 Case Study Map Mural

Module 3 Case Study Map

The objective of this activity is to help you and your team gather ideas on Leveraging Data & Measuring the Impact.

Module 2 Case Study Map Mural

Module 2 Case Study Map

The objective of this activity is to help you and your team gather ideas.

Module 4 Case Study Map Mural

Module 4 Case Study Map

The objective of this activity is to help you and your team gather ideas on Sustainability and Effective Communication.

Stakeholder Email Rewriter

Rewrite the message below for a board-level audience. Lead with the outcome, cut jargon, use short sentences, and keep it under 150 words. Preserve every fact and figure exactly. MESSAGE: [paste]

Sustainability Report Summariser

Summarise the report below into: (1) six key findings as bullet points, and (2) three recommended actions for a destination management organisation. Use plain English and keep the whole summary under 250 words. REPORT: [paste or attach]

Workshop Synthesis Helper

You are a design researcher. From the raw workshop notes below, identify 4-6 themes. For each theme give a short name, a one-line description, and the supporting notes. End with three "How might we..." questions. NOTES: [paste]