10 Unique Tourism Marketing Campaigns from Small and Medium-Size DMOs
Destination marketing is always evolving. Just when you think you’ve discovered the right strategy, it’s time to rethink.
Summary
Destination marketing is always evolving. Just when you think you’ve discovered the right strategy that yielded a successful marketing campaign, it’s time to head back to the drawing board.
Our team regularly keeps tabs on the best visual marketing campaigns in travel and tourism, and we’ve rounded up 10 of the best. We hope you enjoy these fun examples of visual marketing and that they will inspire you to think outside the box and take a bold approach.
The DMOs featured in this eBook prove that whether your marketing budget is big or small, there are many creative possibilities for launching compelling campaigns that are cost-effective and reach your target audience.
Whether it’s an interactive fall foliage map posted on a website or a Facebook Live series that puts viewers in the driver’s seat, the campaigns highlighted here give you a taste of what’s worked well for other DMOs. It also shows what can be achieved with some imagination, grit and willingness to experiment.
- What are other DMOs doing?
- Visit Winona’s Award-winning Facebook Live Series
- Go Lake Havasu Partners with Matador Network
- Cape Breton Island Capitalizes on Being Voted the #1 Island in the Americas
- The Colors of Carlsbad
- Staunton’s Spring Bucket List Campaign
- Grand Junction’s Annual Photo Contest Goes Digital
- How Visit Frisco Uses UGC to Promote Its City
- How Visit Rancho Cordova Uses UGC for Offline Marketing
- Visit The Faroe Islands’ “Preservation” Campaign
- West Virginia Tourism Office’s Live Fall Foliage Map
