2023 Q3 Traveler Insights

Each quarter, we share insights into traveler intent and demand based on 70 petabytes of our first-party data from hundreds of millions of travelers visiting our traveler brands around the world. In addition to first-party insights, we also conduct custom research to help inform you on how to best understand and engage with today’s travelers.

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We released The Path to Purchase: Uncovering how travelers plan and book online research in July, which dives into the influences and resources used throughout the traveler’s path to purchase, from inspiration to booking. The research showed that 80% of travelers who visited an OTA during their path to purchase spent an average of 160 minutes on OTAs in the 45 days before making a purchase. To provide more insight into how travelers spend this time with OTAs, we’re following up with our first-party data, looking at how visitors to Expedia Group traveler brands search, plan, and book travel.

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For the second quarter of 2023, our research and data show that traveler enthusiasm remains strong, with the return of seasonal trends like quick trips tied to events and spring and summer holidays in the Northern Hemisphere. Long-haul destinations outside of home regions also rose in popularity, indicating that international travel demand continues to grow.