Published annually by Cision, this content planning calendar is designed to help PR and communications teams build proactive, well-timed campaigns across the full year. Rather than simply listing public holidays, it combines key dates with niche events, monthly expert-led tips and industry occasions to give teams a practical foundation for content planning.

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The resource is aimed at communications professionals who want to move beyond reactive PR towards a more strategic, structured approach. According to Cision's own survey data, 47% of comms teams report struggling to create content that drives meaningful action, and this calendar is explicitly designed to address that challenge by making forward planning easier.

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Content covered includes major global holidays and observances, niche awareness events relevant to a range of industries, monthly guidance to shape messaging and campaign priorities, and industry events useful for networking and learning. The calendar is intended to be used alongside Cision's broader PR planning toolkit.

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For destination marketing teams, the calendar provides a useful structure for mapping out campaign moments around travel seasons, cultural events and awareness days relevant to the tourism sector.

• Major holidays and global observances
• Niche industry and awareness events throughout the year
• Monthly expert-led strategy tips
• Industry events for learning and networking