The Sustainable Hospitality Alliance has built a 30-year legacy of uniting industry leaders in pursuit of a better world.

Drawing from this firm foundation, the Alliance embarked on a year-long strategic planning process in partnership with our donor members and external partners to develop a five-year strategy that advances a net positive future for the hospitality industry and the destinations we operate.

This strategy provides a clear and robust vision, mission, and goals for our organisation, serving as a reference point for the entire hospitality sector as we strive towards a sustainable future for People, Planet, Place, and Prosperity.

The strategic process identified three crucial priorities that will shape our future direction:

Firstly, we aim to facilitate collaboration and deepen networks to deliver change. Doing so can foster a sense of collective responsibility and encourage hospitality businesses to work together towards a more sustainable future.

Secondly, we seek to equip and inspire the global hospitality sector to translate the Pathway to Net Positive Hospitality in their businesses. This approach will enable them to adopt more sustainable practices and positively impact their communities.

Finally, we aim to raise ambition by sharing progress and facilitating dialogue. Highlighting success stories and encouraging open discussions can inspire more businesses to adopt sustainable practices and contribute to a better world at an exponential level.