Author:
The Data Appeal Company
Language:
English

Data-Driven Sustainable Strategies: The DMO Handbook

November 2023
Sustainability

In our ever-evolving world, the travel and tourism industry is facing a growing need to address pressing environmental and social challenges. Travellers today, especially the younger generation, are more conscious than ever of their impact on the planet and are actively seeking destinations that make sustainability a priority. In response, Destination Management Organisations (DMOs) are embracing the power of data and analytics to navigate their sustainability efforts. The Data Appeal Company stands firmly committed to this mission. Our dedication to making the world a more sustainable place is reflected in one of our proprietary indexes, the Destination Sustainability Index. This index empowers destinations to measure, compare, and improve their sustainability initiatives, promoting a culture of continuous growth and excellence. But our commitment goes further. We actively engage with destinations through talks, events, and resources, providing invaluable support to empower them on their path toward sustainability.

One of these resources is this comprehensive guide designed to enhance sustainability and cater to the changing preferences of environmentally-conscious travellers. The chapters included in this resource offer an exclusive preview of a larger project on the same topic, with more information about the project to be announced in the near future. Although every effort matters, it's essential to remember that sustainability is not merely a buzzword; it's a path that we must collectively embrace. Together, we can work towards a world where sustainability is not just a choice but a way of life.

Contents:

  1. What is sustainable tourism
  2. Visitor forecasting models
  3. Customer Feedback data
  4. Resident engagement
  5. Monitor Tourism Impact on residents

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Data-Driven Sustainable Strategies: The DMO Handbook

November 2023
Sustainability

In our ever-evolving world, the travel and tourism industry is facing a growing need to address pressing environmental and social challenges. Travellers today, especially the younger generation, are more conscious than ever of their impact on the planet and are actively seeking destinations that make sustainability a priority. In response, Destination Management Organisations (DMOs) are embracing the power of data and analytics to navigate their sustainability efforts. The Data Appeal Company stands firmly committed to this mission. Our dedication to making the world a more sustainable place is reflected in one of our proprietary indexes, the Destination Sustainability Index. This index empowers destinations to measure, compare, and improve their sustainability initiatives, promoting a culture of continuous growth and excellence. But our commitment goes further. We actively engage with destinations through talks, events, and resources, providing invaluable support to empower them on their path toward sustainability.

One of these resources is this comprehensive guide designed to enhance sustainability and cater to the changing preferences of environmentally-conscious travellers. The chapters included in this resource offer an exclusive preview of a larger project on the same topic, with more information about the project to be announced in the near future. Although every effort matters, it's essential to remember that sustainability is not merely a buzzword; it's a path that we must collectively embrace. Together, we can work towards a world where sustainability is not just a choice but a way of life.

Contents:

  1. What is sustainable tourism
  2. Visitor forecasting models
  3. Customer Feedback data
  4. Resident engagement
  5. Monitor Tourism Impact on residents