The Tour de France needs little to no introduction.

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Renown as one of the most prestigious and gruelling cycling races globally, this iconic event began in 1903, and unfolds over three weeks across France and occasionally its neighbouring countries.

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In 2024, the Tour de France will commence in Florence, Italy, marking the first time the race begins in this country. This 111th edition will cover 3,492 kilometres and a staggering 52,000 metres of elevation gain. For the first time, the finish line will be in Nice, bypassing Paris — due to preparations for the Paris 2024 Olympic and Paralympic Games.

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Starting on June 29, the Tour de France will span 23 days, including two rest days. Riders will tackle two individual time trials, four mountain-top finishes, and, for the first time, challenging gravel sections. The race will conclude in Nice on July 21.

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Naturally, the race draws top cyclists from all around the world, all vying for the esteemed yellow jersey awarded to the overall leader.

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But it attracts cycling enthusiasts from all over the world too.

1. Introduction
2. The Tour de France and tourism
3. Main findings
4. All Italian cities along the tour route see prices rise, except for one
5. Short-term rentals lead the list with the highest price increases, reaching nearly 100%
6. Hospitality prices reflect a heightened demand too
7. Spotlight on Florence: Leonardo da Vinci Museum tops reviews; US visitors show highest sentiment
8. Spotlight on Nice: Outdoor experiences are the top attractions; Netherlands, UAE, and UK lead in sentiment
9. A record attendance and $901 million economic boost