How to Talk the Talk: Perfecting Guest Communication

Guests that are fully engaged with your property will spend an average of 46% more than disengaged guests.

​

Let that sink in.

​

That’s the difference between a guest spending €300 and spending €438 at your property. The key to improving your guest engagement? You guessed it: perfecting your guest communications.

​

This guide covers the three key channels through which you can engage with your guests: website, emails, and social media. For each channel we’ll look at what you can do to improve engagement, including real-world examples and specialist integration suggestions.

​

If you’re lucky enough to have a marketing team you can move more quickly, but even if you don’t, with a little effort and consideration you’ll be able to action many of these ideas without much fuss.

​

The end result? Increased guest loyalty, boosted revenue, and ultimately a higher lifetime value of your guests.