Author:
The Data Appeal Company & Almavawe Group
italy digitsl dest.webpitaly digitsl dest.webp
Language:
English

Italy Digital Destination 2025

October 2025
Digital

The Italy Digital Destination Award is the first and only national award dedicated to Italian tourist destinations that, over the past year, have achieved the best online performance.

Created and organised by The Data Appeal Company since 2015, the award is based on a detailed analysis of billions of online conversations about accommodation, attractions, and dining, combined with sector trends, travel flows, bookings, and hotel and flight prices.

The result is the most comprehensive and in-depth analysis of the state of Italy’s tourism offering—experienced and described directly by visitors themselves.

#IDD2025 marks the new edition of the award, expanded to include more channels and sectors, with a strong focus on current trends and the evolving landscape of Italian tourism.

Contents:

  • Cultural tourism: The 2025 report
  • Solo travel
  • In vino veritas
  • Roots tourism
  • Current and future travel trends in Italy
  • Accommodation analysis
  • Short-term rental analysis
  • Food and beverage analysis
  • Attractions analysis
  • Methodology

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Italy Digital Destination 2025

October 2025
Digital

The Italy Digital Destination Award is the first and only national award dedicated to Italian tourist destinations that, over the past year, have achieved the best online performance.

Created and organised by The Data Appeal Company since 2015, the award is based on a detailed analysis of billions of online conversations about accommodation, attractions, and dining, combined with sector trends, travel flows, bookings, and hotel and flight prices.

The result is the most comprehensive and in-depth analysis of the state of Italy’s tourism offering—experienced and described directly by visitors themselves.

#IDD2025 marks the new edition of the award, expanded to include more channels and sectors, with a strong focus on current trends and the evolving landscape of Italian tourism.

Contents:

  • Cultural tourism: The 2025 report
  • Solo travel
  • In vino veritas
  • Roots tourism
  • Current and future travel trends in Italy
  • Accommodation analysis
  • Short-term rental analysis
  • Food and beverage analysis
  • Attractions analysis
  • Methodology