Author:
PromPeru
Language:
Spanish

Market Research Kit

April 2023

Turismo In is PROMPERÚ's integrated strategic tourist information service. Through the Market Research Kit, prepared by the Tourism Intelligence and Prospective Branch, we seek to provide entrepreneurs and businessmen in the sector with tools that help them discover, collect and build crucial information for decision-making, strengthening their services and improving the customer experience.

Contents:

  1. Porter's Five Forces
  2. SWOT analysis
  3. Market research surveys
  4. Focus groups

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Market Research Kit

April 2023

Turismo In is PROMPERÚ's integrated strategic tourist information service. Through the Market Research Kit, prepared by the Tourism Intelligence and Prospective Branch, we seek to provide entrepreneurs and businessmen in the sector with tools that help them discover, collect and build crucial information for decision-making, strengthening their services and improving the customer experience.

Contents:

  1. Porter's Five Forces
  2. SWOT analysis
  3. Market research surveys
  4. Focus groups