For generations, PR, comms and other media relations professionals have

operated on the notion that pitching is a chore. A necessary evil of the

job. A burden for them and a nuisance for the media they pitch to.

We’re here to change that mindset.

Pitching shouldn’t be a chore. It should be an opportunity to start a conversation, share new ideas, and pave the way for new, mutually beneficial relationships that can last years.

So how do we get there? How do we make this process better for everyone involved? Pitches need to be relevant and targeted. They should be tapping into issues that resonate with audiences and are presented in unique ways or with new and intriguing data to differentiate them.

Simple, right? In theory, yes, but the reality is much more complex.

This e-book aims to break down how you can use the latest and greatest data to build better pitches and establish stronger connections with journalists that will result in more earned media down the line.

1. It's time to rethink the way we pitch
2. Using Data to pitch data better: Research-backed strategies for success
3. How to Optimise Your Story Impact After the Pitch
4. Six Strategies to Maximise the Impact of Your Earned Media Outreach
5. Rethinking Data for More Personal Pitching
6. Want to Learn More?