Museums in the Metaverse - Audiences and Impact Report
This report explores Museums in the Metaverse, which enhances access to 3D digitised heritage collections.
Summary
Museums in the Metaverse (‘MiM’) is a University of Glasgow (‘UofG’) led, UKRI-funded Research and Innovation project, based at UofG’s Advanced Research Centre in Glasgow. The project’s primary outputs will be an Extended Reality (‘XR’) software platform, alongside a body of supporting museological and economic research. The project aims to dramatically scale access to 3D digitised Museums and Cultural Heritage (‘M&CH’) collections - taken to encompass institutions and organisations broadly captured by the ‘GLAM’ acronym, or any institution or individual that holds culturally significant collections to which enhanced access could be enabled via XR technologies.
The project is expected to generate substantial public benefit and societal impact, a central element of which will be the economic activity that its outputs create. As such, the economic work package for MiM involves direct market and audience research to quantify and characterise opportunities for generating said economic activity, which is a key requirement of UKRI funded projects.
A primary undertaking for this research activity is to test, evaluate, and model M&CH audience awareness, understanding, confidence, and preferences relating to several key data points consequential to the MiM project.
- Introduction & Context
- Survey Recruitment, Structure and Data
- Summary Results
- Conclusion
