Log in
Oops! Something went wrong while submitting the form.
Create an account
Oops! Something went wrong while submitting the form.
Vision: Keeping Vienna Livable.
The world has become more volatile. In spite of numerous crises in many different areas of life, actions are still aligned to a long-term plan. The primary goal is to preserve and enhance the city's qualities. This element remains unchanged from the Visitor Economy Strategy 2025.
Mission: Optimum tourism good growth, so as not to destroy what Vienna is loved for.
Our mission is growth that inspires the ongoing development of our city as a destination while maintaining a constant focus on people's quality of life. If the right balance is struck between the interests of visitors and local residents alike, we are living up to our responsibility. This is what we mean by Optimum Tourism.
Objectives: Clear visitor strategy, livable city
Supposedly "soft" factors - visitor and resident satisfaction - are our key currency.
Stay in the Sweet Spot: Resident and visitor satisfaction should be maintained in equilibrium as part of an ongoing process to avoid overloading, while still achieving an optimal balance. Once this sweet spot is reached, everyone benefits.
Goal: 9 out of 10 visitors would recommend Vienna and at the same time 9 out of 10 locals have a positive view of tourism.
We also focus on visitors who fit our target profile, integrating into city life and benefiting from international exchange—just like Vienna itself.
Cultural Visitor: Vienna’s offerings attract the desired target group: visitors who are passionate about culture, open-minded, respectful, cosmopolitan, drawn to the city’s premium positioning, stay several nights, and want to return. These are the people who make the city a little better when they visit.
Cultural Visitor: Two in three visitors come from this target segment.
Meeting Visitor: Visitors who come to the city for meetings tend to spend more, integrate smoothly into city life, and benefit from international exchange—just like the city itself.
Goal: 1 in 10 overnight stays are accounted for by meeting participants.
Our Path: Destination Stewardship. New Compass - Sustainable Tourism Observatory
The Observatory is central to the collaboration between different players in the Visitor Economy. It adheres to the principle of "destination stewardship," which calls for responsibility and commitment from all involved parties.
Sustainable Tourism Observatory: To achieve the desired optimal state, data must be measured and key performance indicators monitored. With this in mind, Vienna is establishing a Sustainable Tourism Observatory in line with the UN Tourism guidelines, providing the Visitor Economy with a new compass.
Action Programs: As part of action programs, forward-looking and scalable solutions are being developed, benefiting both businesses and the destination as a whole.
Vision: Keeping Vienna Livable.
The world has become more volatile. In spite of numerous crises in many different areas of life, actions are still aligned to a long-term plan. The primary goal is to preserve and enhance the city's qualities. This element remains unchanged from the Visitor Economy Strategy 2025.
Mission: Optimum tourism good growth, so as not to destroy what Vienna is loved for.
Our mission is growth that inspires the ongoing development of our city as a destination while maintaining a constant focus on people's quality of life. If the right balance is struck between the interests of visitors and local residents alike, we are living up to our responsibility. This is what we mean by Optimum Tourism.
Objectives: Clear visitor strategy, livable city
Supposedly "soft" factors - visitor and resident satisfaction - are our key currency.
Stay in the Sweet Spot: Resident and visitor satisfaction should be maintained in equilibrium as part of an ongoing process to avoid overloading, while still achieving an optimal balance. Once this sweet spot is reached, everyone benefits.
Goal: 9 out of 10 visitors would recommend Vienna and at the same time 9 out of 10 locals have a positive view of tourism.
We also focus on visitors who fit our target profile, integrating into city life and benefiting from international exchange—just like Vienna itself.
Cultural Visitor: Vienna’s offerings attract the desired target group: visitors who are passionate about culture, open-minded, respectful, cosmopolitan, drawn to the city’s premium positioning, stay several nights, and want to return. These are the people who make the city a little better when they visit.
Cultural Visitor: Two in three visitors come from this target segment.
Meeting Visitor: Visitors who come to the city for meetings tend to spend more, integrate smoothly into city life, and benefit from international exchange—just like the city itself.
Goal: 1 in 10 overnight stays are accounted for by meeting participants.
Our Path: Destination Stewardship. New Compass - Sustainable Tourism Observatory
The Observatory is central to the collaboration between different players in the Visitor Economy. It adheres to the principle of "destination stewardship," which calls for responsibility and commitment from all involved parties.
Sustainable Tourism Observatory: To achieve the desired optimal state, data must be measured and key performance indicators monitored. With this in mind, Vienna is establishing a Sustainable Tourism Observatory in line with the UN Tourism guidelines, providing the Visitor Economy with a new compass.
Action Programs: As part of action programs, forward-looking and scalable solutions are being developed, benefiting both businesses and the destination as a whole.
.webp)
