Events are an integral thread in Penrith's Cultural fabric, contributing significant economic and social benefits. They bring communities together, celebrate diversity and foster pride in the city.
Through their ability to attract visitors and encourage repeat visitation, they inject money into the local economy and help make Penrith a vibrant, thriving city. Events also build community capacity and local leadership and create a sense of place for local residents.
Think Penrith Think Events – Penrith Events Strategy 2020-2024 sets robust foundations to enable Penrith to grow and shine as a host of major and iconic regional events and a supporter of community events. While Penrith attracts and holds many events each year, Penrith City Council recognises there are opportunities to achieve greater economic and social outcomes.
The Strategy provides a transparent framework to guide the Council in decision-making on the events to attract, produce, promote, approve and fund. These decisions will be based on a clear set of objectives and criteria that will assist the Council in building a balanced and sustainable events portfolio that will grow the visitor economy and enhance the liveability of Penrith.
The scope of the Strategy includes tourism, business and community events and festivals that take place annually, biennially, occasionally or once-off. It includes arts and cultural events, food and beverage events, sporting and special interest events, community celebrations and civic commemorations, as well as one-off major events that can draw a substantial number of visitors to the city.
The Strategy reflects the culmination of desktop review, stakeholder engagement, and analysis of Penrith’s event strengths, challenges, opportunities, current event portfolio, and performance relative to competitor destinations. It is supported by event planning and development tools and assessment resources developed to assist stakeholders.
Events are an integral thread in Penrith's Cultural fabric, contributing significant economic and social benefits. They bring communities together, celebrate diversity and foster pride in the city.
Through their ability to attract visitors and encourage repeat visitation, they inject money into the local economy and help make Penrith a vibrant, thriving city. Events also build community capacity and local leadership and create a sense of place for local residents.
Think Penrith Think Events – Penrith Events Strategy 2020-2024 sets robust foundations to enable Penrith to grow and shine as a host of major and iconic regional events and a supporter of community events. While Penrith attracts and holds many events each year, Penrith City Council recognises there are opportunities to achieve greater economic and social outcomes.
The Strategy provides a transparent framework to guide the Council in decision-making on the events to attract, produce, promote, approve and fund. These decisions will be based on a clear set of objectives and criteria that will assist the Council in building a balanced and sustainable events portfolio that will grow the visitor economy and enhance the liveability of Penrith.
The scope of the Strategy includes tourism, business and community events and festivals that take place annually, biennially, occasionally or once-off. It includes arts and cultural events, food and beverage events, sporting and special interest events, community celebrations and civic commemorations, as well as one-off major events that can draw a substantial number of visitors to the city.
The Strategy reflects the culmination of desktop review, stakeholder engagement, and analysis of Penrith’s event strengths, challenges, opportunities, current event portfolio, and performance relative to competitor destinations. It is supported by event planning and development tools and assessment resources developed to assist stakeholders.
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