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The State of Destination Marketing 2024 study has gathered critical insights into the strategic decision-making of destination marketing teams. The study outlines the implications of global disruptions, such as the cost of living crisis, political instability, and technological advancements.
It also highlights new priorities and uncovers shifting market trends that appear to be reshaping the tourism landscape, demand, and opportunity today.
Key findings were obtained from April to September 2023, through a globally distributed survey, as well as expert view, and case studies for each of the focal areas to give better insights into how destination marketing is evolving.
The report delves into destination marketing from four different perspectives:
Strategy & Performance: What are Destination Marketing Organizations (DMOs) using to inform digital marketing decisions and tactics?
Data & Insights: How are marketers adapting strategies in a changing climate of consumer data?
Media Landscape: What are the preferred formats of marketing content? What does marketing investment look like today?
Emerging Trends: How is the increasing focus on sustainability impacting decisions? What is the role of horizon technologies in facilitating innovation in destination strategies?
The State of Destination Marketing 2024 study has gathered critical insights into the strategic decision-making of destination marketing teams. The study outlines the implications of global disruptions, such as the cost of living crisis, political instability, and technological advancements.
It also highlights new priorities and uncovers shifting market trends that appear to be reshaping the tourism landscape, demand, and opportunity today.
Key findings were obtained from April to September 2023, through a globally distributed survey, as well as expert view, and case studies for each of the focal areas to give better insights into how destination marketing is evolving.
The report delves into destination marketing from four different perspectives:
Strategy & Performance: What are Destination Marketing Organizations (DMOs) using to inform digital marketing decisions and tactics?
Data & Insights: How are marketers adapting strategies in a changing climate of consumer data?
Media Landscape: What are the preferred formats of marketing content? What does marketing investment look like today?
Emerging Trends: How is the increasing focus on sustainability impacting decisions? What is the role of horizon technologies in facilitating innovation in destination strategies?
