We are living in the age of sustainability, and the pandemic has increased our desire for authenticity, proximity to nature and considerate consumption. No other destination meets this need quite like Switzerland. We have always taken care to strike a balance between the needs of our guests, the needs of the local population and the needs of the environment.
In the future, we intend to strengthen this position and also convey it to our guests, and we will. Through the Swisstainable sustainability strategy, we therefore launched an effective movement together with the entire Swiss tourism industry.
With Swisstainable, we have taken a significant step towards securing the long-term success of the travel destination Switzerland and making it the world’s most sustainable destination.
Sustainability is no longer a niche topic and has made its way into the mainstream. Businesses, politicians and consumers have understood that everyone will have to work together to use resources responsibly in future. The United Nations has adopted a collection of 17 overarching global goals for sustainable development: the Sustainable Development Goals.
The Swiss Federal Council has committed to a climate-neutral Switzerland by 2050 and attached special significance to sustainability as part of the new tourism strategy. For this reason, and because consistent positioning within the sphere of sustainability is a perfect fit for Switzerland as a travel destination, this will be a key topic for our 2023–2025 strategy.
Numerous tourism providers are already committed to sustainable development. However, it is difficult for our guests to determine the sustainability of the different offers available. This is precisely the gap we are aiming to close with Swisstainable. In addition, together with the tourism industry associations, we are establishing a movement and motivating service providers to commit to a more sustainable development of Switzerland as a travel destination.
Switzerland’s pristine nature is one of our guests’ main reasons for coming here. At the same time, tourism clearly has an impact on these natural resources. It would be wrong to renounce tourism altogether since the positive economic effects and the valuable intercultural exchange are essential. This is precisely why we must treat our resources with respect and continue to sustainably develop Switzerland as a travel destination.
The aviation industry is committed to driving forward measures for more sustainable air traffic. With Swisstainable, we are focusing on efforts on the ground in Switzerland as a travel destination, since this is where we can have the greatest impact.
We are living in the age of sustainability, and the pandemic has increased our desire for authenticity, proximity to nature and considerate consumption. No other destination meets this need quite like Switzerland. We have always taken care to strike a balance between the needs of our guests, the needs of the local population and the needs of the environment.
In the future, we intend to strengthen this position and also convey it to our guests, and we will. Through the Swisstainable sustainability strategy, we therefore launched an effective movement together with the entire Swiss tourism industry.
With Swisstainable, we have taken a significant step towards securing the long-term success of the travel destination Switzerland and making it the world’s most sustainable destination.
Sustainability is no longer a niche topic and has made its way into the mainstream. Businesses, politicians and consumers have understood that everyone will have to work together to use resources responsibly in future. The United Nations has adopted a collection of 17 overarching global goals for sustainable development: the Sustainable Development Goals.
The Swiss Federal Council has committed to a climate-neutral Switzerland by 2050 and attached special significance to sustainability as part of the new tourism strategy. For this reason, and because consistent positioning within the sphere of sustainability is a perfect fit for Switzerland as a travel destination, this will be a key topic for our 2023–2025 strategy.
Numerous tourism providers are already committed to sustainable development. However, it is difficult for our guests to determine the sustainability of the different offers available. This is precisely the gap we are aiming to close with Swisstainable. In addition, together with the tourism industry associations, we are establishing a movement and motivating service providers to commit to a more sustainable development of Switzerland as a travel destination.
Switzerland’s pristine nature is one of our guests’ main reasons for coming here. At the same time, tourism clearly has an impact on these natural resources. It would be wrong to renounce tourism altogether since the positive economic effects and the valuable intercultural exchange are essential. This is precisely why we must treat our resources with respect and continue to sustainably develop Switzerland as a travel destination.
The aviation industry is committed to driving forward measures for more sustainable air traffic. With Swisstainable, we are focusing on efforts on the ground in Switzerland as a travel destination, since this is where we can have the greatest impact.
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