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In this report, Skift Meetings set out to provide insights, strategies, and real-world examples to empower planners to create events that not only meet objectives but also leave a lasting positive impact on their attendees, communities, and the planet. It complements our previous report, Meetings With Meaning: An Introductory Guide to Harnessing the Positive Impacts of Meetings and Events.
What we found behind every company we spoke with and every story we heard were individuals who had dedicated their careers — sometimes, their lives — to try and make a difference in their own way.
They led industry initiatives, developed ways to measure ROI, created events with legacy, built businesses that give back, and did their best to source and plan responsibly. They are the stars of this report.
Collectively, the meetings industry — and the greater travel industry — have a precious and important opportunity to create a lasting, positive impact. The decisions we make, both big and small, from choosing environmentally conscious venues to avoiding single-use plastics, can inspire others to do the same, and reverberate across the industry.
We hope this report provides both information and inspiration to guide you on your mission of event impact
In this report, Skift Meetings set out to provide insights, strategies, and real-world examples to empower planners to create events that not only meet objectives but also leave a lasting positive impact on their attendees, communities, and the planet. It complements our previous report, Meetings With Meaning: An Introductory Guide to Harnessing the Positive Impacts of Meetings and Events.
What we found behind every company we spoke with and every story we heard were individuals who had dedicated their careers — sometimes, their lives — to try and make a difference in their own way.
They led industry initiatives, developed ways to measure ROI, created events with legacy, built businesses that give back, and did their best to source and plan responsibly. They are the stars of this report.
Collectively, the meetings industry — and the greater travel industry — have a precious and important opportunity to create a lasting, positive impact. The decisions we make, both big and small, from choosing environmentally conscious venues to avoiding single-use plastics, can inspire others to do the same, and reverberate across the industry.
We hope this report provides both information and inspiration to guide you on your mission of event impact
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