The 2024 Social Media Content Strategy Report: A Playbook for Every Network
Consumers are increasingly active on social media, engaging with brands across various platforms despite growing complexity.
Summary
The more things change, the more consumers engage
Consumers have an insatiable appetite for content—even as the social media ecosystem becomes more complex. At the end of 2023, 38% of all social media users anticipated they would use more platforms in 2024. All signs point to that prediction being spot-on.
Compared to six months ago, most social users are just as engaged or interact with brand content more often on social. Despite AI-generated content inundating feeds, emerging networks adding even more channels and hyper-personalized algorithms creating niche bubbles, consumers have never been more plugged into brand content.
When we asked consumers which platforms brands should stay away from, their #1 answer was somewhat surprising: none. Every network offers opportunities for finding and growing your community, because social users use every platform to meet different needs for connection and consumption.
