As 2025 comes to an end, you’re probably thinking about what 2026 will bring, but before you lock in your goals, take a pause and reflect on this past year: Think about the campaigns that worked (or didn’t), your challenges, and whether you met your goals. But the most important question of all is: What can you do better in 2026?

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That’s exactly what the 2026 PR Success Toolkit is designed to help you answer.

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Throughout 2025, we surveyed over 3,000 journalists along with hundreds of PR and comms professionals to understand what’s shaping the industry. We turned those insights into actionable guides to help you elevate your PR strategy – and they’re now available in one complete toolkit.

4 Data-Driven Habits of Top PR & Comms Teams

• Habit #1: They Invest in the right mix of tools and talent
• Habit #2: They use a three-part framework to develop effective KPIs
• Habit #3: They connect outputs to outcomes
• Habits #4 They monitor and measure year-round
• Putting it all together

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The Complete Guide to PR Pitching

• Part 1: Identify the Right Audience
• Part 2: Formulate Your Pitch
• Part 3: Avoid Common Pitfalls
• Part 4: How AI Can Enhance Your Pitching Strategy
• Final Thoughts

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The Social Media Crisis Management Guide

• What Triggers a Social Media Crisis?
• How to Establish Preventative Measures
• Building an Effective Crisis Response Plan
• Best Practice for Social Media Crisis Response
• Social Media Crisis Management Case Studies
• Final Thoughts

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The Complete Guide to Social Listening

• The Importance of Social Listening in PR
• How Social Listening Enables Proactive PR Efforts
• Building Your Social Listening Strategy
• Choosing the Right Social Listening Platform
• Final Thoughts

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The Complete Guide to Using AI in PR

• A Brief History of AI in PR
• Opportunities and Challenges of AI in PR
• Getting Started with Generative AI
• Best Practices of Using Generative AI
• The Human Factor: Considering the Future of AI in PR
• 16 AI Prompts for Specific PR Tasks
• AI Definitions: A Cheat Sheet of Need-to-Know Terms