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Marketing
The State of Social: H2 2024
This report analyses the shifting social media landscape in the second half of 2024.
Summary
In H2 2024, social platforms are proving their unique strengths, demanding a cross-platform approach to harness their potential. From the rise of AI-enhanced content to the evolution of gaming, news, and music—new opportunities emerge for brands and publishers to connect with audiences on a deeper level.
Premium content, included with Evolve membership and above.
What it covers
- Macro Trends
- Gaming
- Artificial Intelligence
- News and Politics
- Music
- The 2024 Paris Olympics
Why it matters
Additional resources
