Euromonitor International’s network of analysts identify the annual top 10 global consumer trends, making the most of our broad and international coverage in 100 countries across the world.

We prompt our analysts and poll our expert teams for insights. We build a database of emerging trends and mine our trade interviews.

1. Authentic Automation
2. Budgeteers
3. Control the Scroll
4. Eco Economic
5. Game On
6. Here and Now
7. Revived Routines
8. She Rises
9. The Thrivers
10. Young and Disrupted