Author:
Euromonitor
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English

Top Global Consumer Trends 2026

November 2025
Marketing

What will consumers expect from brands in 2026? How can you meet their demands?

This report has the answers. Discover tactics to fuel growth and spark your innovation roadmap with data-driven insights from Euromonitor International—the first destination for organisations seeking growth.

Each year, our global research experts use our comprehensive market intelligence to identify the top consumer trends. Our goal: to help you unlock worlds of opportunity.

Get ready to read about four behavioural shifts for 2026 and to learn how you can respond to evolving expectations.

Contents:

  • Comfort Zone
  • Fiercely Unfiltered
  • Rewired Wellness
  • Next Asian Wave

Continue reading...

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Top Global Consumer Trends 2026

November 2025
Marketing

What will consumers expect from brands in 2026? How can you meet their demands?

This report has the answers. Discover tactics to fuel growth and spark your innovation roadmap with data-driven insights from Euromonitor International—the first destination for organisations seeking growth.

Each year, our global research experts use our comprehensive market intelligence to identify the top consumer trends. Our goal: to help you unlock worlds of opportunity.

Get ready to read about four behavioural shifts for 2026 and to learn how you can respond to evolving expectations.

Contents:

  • Comfort Zone
  • Fiercely Unfiltered
  • Rewired Wellness
  • Next Asian Wave