If you just look at spend, you'll miss the trend.

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It's no secret. The post-COVID travel boom has slowed down. But, by focusing on the dip in travel spending year-on-year, we miss two trends that continue to grow:

• People want experiences instead of material things and are proving it with their wallets
• The customer profile spending on travel is stable and makes up the majority of travel spending

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In periods of stagnation, it's more critical than ever to identify and target the audiences that drive the industry.

• What Can This Guide Do For You?
• 2024: An Overview
• Explorers: Your Target Market
• Who Books What?: The Most Important Factors
• How To Market For ...
• Key Takeaways